Pedro Antonio González Villarreal

• Full responsibility for marketing, sales, and profitability strategies of assigned FMCG brands.
• Developed and executed category strategies to enhance product assortment and optimize inventory levels.
• Lead annual planning, execution, and performance monitoring of category P&L.
• Brand Specialist who supported and trained sales teams and key accounts.
• Analyzed market trends and consumer insights to inform strategic sourcing decisions and pricing strategies.
• Monitored KPIs and adjusted marketing strategies to ensure achievement of commercial objectives.

Main achievement: Consistent annual growth of the assigned categories. / Recognized by Certified Angus Beef Marketeer of the year award 2024.

• Managed high-value commercial relationships with multinational clients in tech sector.
• Provided consultative sales support pre- and post-sale for Latin America and the Caribbean.
• Developed customized solutions, driving business opportunities and brand loyalty.
• Provided product knowledge and technical support for diverse Dell offerings.
• Collaborated with cross-functional teams to streamline sales processes and improve efficiency.

Main Achievement: Named member of the "Top Performers Sales Rep List" in 2007.

• Developed commercial expansion into 12 countries in LATAM and the Caribbean.
• Designed marketing strategies for Panama and regional clients.
• Identified new opportunities, led product development from concept to market launch.
• Enhanced team collaboration through regular communication channels, fostering a positive work environment.

Main achievement: Introduced the brand into 8 new markets, representing 60% of total export sales.

• Developed and implemented marketing strategies for prescription and OTC products.
• Led promotional campaigns in full alignment with pharmaceutical compliance and regulatory standards.
• Provided direct support to the sales force and executed effective promotional materials.
• Managed product lifecycle from concept through commercialization, ensuring alignment with market needs.

Main Achievement: Successfully launched a regional advertising campaign across Central America, strengthening brand positioning in the healthcare sector.

• Developed and supervised promotional and advertising strategies.
• Conducted market analysis and provided training to commercial and merchandising teams.
• Analyzed market trends to identify opportunities for product positioning and growth.
• Led the company’s presence in industry events and expos.

Main Achievement: Launched an institutional ad campaign across Central America and the Caribbean.