Persephoni Martin
Pittsburgh
Summary
Results-driven operations professional with extensive experience in corporate retail. Proven ability to streamline processes and enhance operational efficiency while maintaining high standards of quality. Known for strong collaboration, adaptability, driving team success, marketing, creativity, and meeting organizational goals. Expertise in operational management and strategic planning, valued for reliability and flexibility.
Overview
13
13
years of professional experience
Work History
Director of Franchise Operations
GNC
07.2021 - Current
- Ensure instruction of sales techniques and key sales building programs (Customer Service, Product Training, Merchandising, Promotions, Marketing and Resets) to build a customer-centric, profitable franchise business unit.
- Oversaw franchise operations to ensure compliance with brand standards and operational guidelines.
- Implemented best practices to optimize inventory management across multiple franchise locations.
- Conducted regular performance evaluations of franchisees, providing actionable feedback for continuous improvement.
- Collaborated with cross-functional teams to launch marketing campaigns tailored to local markets.
- Facilitated communication between corporate leadership and franchise owners to align objectives and expectations.
- Established key performance indicators (KPIs) to measure franchise success and drive accountability within teams.
- Developed strong relationships with franchisees to foster a sense of community within the organization and promote collaboration among all parties involved in the business operations.
- Planned and executed over 30 regional events and the GNC Global Conference to represent the brand professionally while staying informed about industry developments.
- Facilitated successful new store openings by providing guidance on site selection, construction timelines, equipment sourcing, staffing, and training.
- Evaluated potential market territories for expansion opportunities by conducting thorough research on demographics, competition, and demand.
- Provide individualized market pricing and merchandising advice that reflects corporate pricing philosophy while maintaining a competitive advantage within the market.
- Encourage Franchise Operator utilization and promotion of the GNC brand through GNC’s proven operating systems.
- Ensure a quality opening and on-going strong operations for new stores through the training of new Franchise Operators.
- Facilitate store transactions including transfer of possession, remodels, relocations, and conversions.
Sales Account Manager
GNC
09.2014 - 07.2021
Customer Service
GNC
09.2012 - 10.2014
Education
BA - Business Administration
West Liberty University
West Liberty, WVSkills
- Relationship Building
- Communication
- Leadership
- Collaboration
- Merchandising
- Marketing
- Creativity
- Operations management
Marketing and Events MVP at GNC
Received an award of excellence at the GNC Global Conference in 2023 for Marketing and Events. Having spearheaded over 30 in-store events and collaborating with our Marketing team to develop Marketing collateral to drive franchise sales.
Timeline
Director of Franchise Operations
GNC
07.2021 - Current
Sales Account Manager
GNC
09.2014 - 07.2021
Customer Service
GNC
09.2012 - 10.2014
BA - Business Administration
West Liberty University
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