Rachel Spina
Media
Summary
Strategic Marketing and Communications leader with over a decade of experience developing and executing internal and external campaigns in higher education. Skilled in team leadership, digital strategy, public relations, and cross-departmental collaboration. Proven ability to enhance brand positioning, drive engagement, and deliver measurable results aligned with organizational goals.
Overview
15
15
years of professional experience
Work History
Director of Digital Communications and Strategy
Neumann University
09.2020 - Current
- Collaborated with AKCG to develop compelling student narratives, culminating in a front-page feature in the Wall Street Journal titled 'Who Wants to Live With Catholic Nuns'
- College Co-Eds,' which elevated Neumann University's national profile
- Designed award-winning platforms, including the DEI (Diversity, Equity, and Inclusion) hub and the Neumann Strong Hub, earning gold Collegiate Advertising Awards
- Led the decentralization of website management by training dozens of power editors on the HubSpot CMS, empowering individual departments to maintain their own web pages and ensuring content accuracy and relevance
- Collaborated with external agency partners to develop and launch digital publications, such as the university's Accent Magazine, expanding audience reach
- Oversaw the creation of over 200+ multimedia videos supporting key enrollment and advancement initiatives
- Managed the optimization of digital platforms using tools like SEMrush to ensure prominent placement on Google SERPs
- Provide guidance and oversight to a Video Producer and a Web Assistant Editor, fostering a collaborative environment that encourages innovation and excellence
- Supported internal communication strategies through SharePoint and AxisTV digital signage systems
Director of Website Communications
Neumann University
07.2017 - 09.2020
- Led the migration of 1,800+ static HTML pages into HubSpot's content management system, streamlining content updates and usability
- Developed and implemented web governance protocols, empowering university departments to manage content effectively
- Collaborated with cross-functional teams and external agencies to rebrand and optimize the university website
- Directed video production projects, storyboarding and overseeing promotional campaigns for Graduate Admissions
Web Developer
Drexel University
05.2015 - 07.2017
- Acted as a liaison between academic departments and technical teams, providing training for 1,000+ faculty and staff on digital tools
- Contributed to the success of the Ogilvy Ambition Can't Wait campaign, driving increased digital engagement
- Managed and audited website architecture to ensure compliance with brand standards and accessibility guidelines
- Oversaw the production and maintenance of digital editions of Drexel Magazine
Web Development and Digital Marketing Manager
Sagefrog Marketing Group
05.2010 - 05.2015
- Led multi-channel marketing campaigns, including SEO, SEM, and email marketing, driving measurable increases in client engagement and ROI
- Managed a team of freelance developers and in-house assistants, overseeing website development and campaign execution for 30+ clients
- Executed strategic SEO campaigns, positioning clients' websites in top organic Google search results for high-value keywords
- Launched high-performing email campaigns with open and click-through rates exceeding pharmaceutical industry standards of 19%
- Developed responsive websites from inception to completion, optimizing UX/UI and ensuring cross-platform functionality
- Ran A/B tests on email campaigns to improve open rates and optimize conversions
Education
Bachelor of Arts - Communications
Temple University
Philadelphia, PA01.2008
Skills
- Strategic Marketing & Communications Leadership
- Internal & External Communications
- Public Relations & Media Outreach
- Team Leadership & Mentoring
- Brand Development & Positioning
- Budget Planning & Management
- Cross-Departmental Collaboration
- Digital Marketing & Analytics
- Content Strategy & Development
- Adobe Creative Suite
- WordPress
- HubSpot
- Constant Contact
- Google Analytics
Certificationsandtechnicalproficiencies
- Adobe Creative Suite
- Microsoft 365
- WordPress
- HubSpot
- Constant Contact
- Google Analytics
- Canva
- CRM Platforms: Salesforce, Pardot, ExactTarget
- Video/Audio Editing: Adobe Premiere, Final Cut Pro
Additional Qualifications
- Current, valid driver's license with a clean driving record
- Demonstrated sensitivity and awareness in communicating within diverse and inclusive environments.
Timeline
Director of Digital Communications and Strategy
Neumann University
09.2020 - Current
Director of Website Communications
Neumann University
07.2017 - 09.2020
Web Developer
Drexel University
05.2015 - 07.2017
Web Development and Digital Marketing Manager
Sagefrog Marketing Group
05.2010 - 05.2015
Bachelor of Arts - Communications
Temple University
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