Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Rafael A. Achurra M.

Rafael A. Achurra M.

Senior Sales Manager
Nvo. Arraijan

Summary

Dedicated to delivering exceptional customer service by leveraging extensive experience and knowledge to effectively address client needs. A proactive sales tech adviser committed to driving business growth through comprehensive solutions and initiatives that exceed goals. Strong relationship-building skills foster lasting connections with customers, ensuring exceptional follow-up and support. Proficient in analyzing customer profiles to tailor solutions while collaborating with peers to share best practices and enhance team performance.

Overview

2005
2005
years of professional experience
2
2
Certifications
1
1
Language

Work History

SMB S&P Sales Agent

  • As a sales agent, I received inbound calls from customer looking for specific solutions on software’s and peripherals. During this role, I learned how to be an efficient multitasking agent. Having to look and offer effective solutions to the customers. Setting strategies that helps me achieve my goals.

Parts and Upgrades Sales Executive

  • As Sales Executive, I have the opportunity to put in practice all that I learn as a computer technician with a completely Sales oriented focus, providing always the best recommendations and solutions to the costumers.
  • This department help’s me to understand the process of every single part inside of the systems, also helps me to learn about servers, switches, consumables, accessories, and everything related to the products that we offer.

Commercial Sales Manager

  • Manage more than 500 accounts between retention and acquisition, we fulfill a monthly quota of 1.8m, taking care of the experience and satisfaction of each customer from the beginning to the end in each solution we offer.
  • In this department I have had to develop my skills as a business leader working with a team of specialists to achieve the goals required by the business.
  • We are also responsible of the Pipeline, Forecast and Leads generated to accomplishes our daily duties, also set strategies to gain new customers to offer solutions based on their needs.

SMB Software & Peripherals Product Specialist

Dell

SMB Software & Peripherals Product Specialist

  • Engaged internal and external customers to process orders, answer inquiries, and present product overviews.
  • Delivered technical support and product guidance on software and peripherals, including Microsoft Licenses and VMware.
  • Supported sales reps across multiple sites (OKC, Nashville, RR) with quoting, promotions, and campaign execution.
  • Developed sales strategies with discounted offers and volume licensing.
  • Recognized as Top Performer in Q1FY12 & Q3FY12.

Inside Sales Manager

Dell Technologies
01.2005 - 2025
  • DHS Home Systems Sales, Parts & Upgrades Specialist
  • Canada Parts, Upgrades & Ink
  • SMB S&P (inbound)
  • SMB S&P Product Specialist (outbound)
  • Large Enterprise Software Sales
  • Microsoft & VmWare Renewals Specialist
  • Commercial Sales Manager
  • Inside Sales Account Manager

Call Center Sales Agent

Sitel
01.2004 - 01.2005
  • Sales Top Performer

INVERMADE
01.2000 - 01.2004
  • Company Overview: Computer and Office Supplies

Education

Science bachiller

Colegio Adventista Metropolitano

Computer repair & maintenance Certification

Instituto Tecnico Panasystems

Licenciatura - Publicidad y Mercadeo con énfasis en Imagen Corporativa

Universidad Interamericana De Panama
2020

MBA - Gerencia Estrategica

Universidad Interamericana De Panamá
11-2024

Skills

Product demonstrations

Sales expertise

Campaign management

Sales support

Customer engagement

Product marketing

Business analysis

High technical skills

Database management

Product positioning

Competitive analysis

Pricing strategy

Certification

Dell Inc. Selling Skills Laptop Certification Desktop Certification Software Certification Peripherals and Accessories Certification SMAC Certification Ethics Certification

Timeline

Inside Sales Manager

Dell Technologies
01.2005 - 2025

Call Center Sales Agent

Sitel
01.2004 - 01.2005

INVERMADE
01.2000 - 01.2004

SMB S&P Sales Agent

Parts and Upgrades Sales Executive

Commercial Sales Manager

Computer repair & maintenance Certification

Instituto Tecnico Panasystems

SMB Software & Peripherals Product Specialist

Dell

Science bachiller

Colegio Adventista Metropolitano

Licenciatura - Publicidad y Mercadeo con énfasis en Imagen Corporativa

Universidad Interamericana De Panama

MBA - Gerencia Estrategica

Universidad Interamericana De Panamá
Rafael A. Achurra M.Senior Sales Manager