RAYNA C. SEGAL
Ambler
Summary
Highly successful sales professional with proven ability to consistently increase revenue and sales across different verticals with focus on new client acquisition. Special expertise in account management, digital marketing, sponsorship programs and contract negotiations.
Overview
28
28
years of professional experience
Work History
Account Executive
The Real Deal
New York, NY
04.2021 - 05.2026
- Developed and managed relationships with C-suite real estate executives including developers, brokers, lenders, luxury brands service providers to generate advertising and sponsorship revenue across digital, print, and event platforms.
- Identify new business opportunities through prospecting, networking, and market research, building and maintaining a robust pipeline of qualified advertising prospects.
- Consult with clients to understand marketing objectives and create customized advertising solutions that leverage audience targeting, branded content, display advertising, email marketing, and event sponsorships.
- Negotiate contracts, present media proposals, and manage the full sales cycle from lead generation through campaign execution, renewal, and account growth.
Senior Account Executive
Modern Luxury Media, Philadelphia Style Magazine
Philadelphia, Pennsylvania
06.2017 - 04.2021
- Luxury advertising sales, working directly with accounts and their agencies creating integrated marketing solutions that include print, digital and experiential marketing.
- Generated $550,000 in advertising sales first year.
- Prospecting across many categories such as medical, real estate, home, retail.
- Focus on new business development and growing existing business.
- Successfully launched Modern Luxury Weddings Philadelphia magazine.
- Successfully launched Charity & Social Datebook magazine.
Senior Account Executive
Philadelphia Magazine
Philadelphia, PA
04.1998 - 10.2015
- Generated over 1 million dollars in advertising sales revenue on a yearly basis.
- Responsible for selling integrated, customized marketing programs based on customer needs.
- Generated new ideas for existing and new clients with a focus on retail, restaurants, medical, home and real estate verticals.
- Maintained CRM program.
- Focus on new business development and opening new business on a monthly basis.
Education
Bachelor of Arts - Communications, Minor Public Relations/Advertising
American University
Washington, DC05-1989
Skills
- Client account management
- Revenue generating ideas
- New business development
- Relationship building and management
- Pipeline management
- Consultative seller
- Customer service mindset
Timeline
Account Executive
The Real Deal
04.2021 - 05.2026
Senior Account Executive
Modern Luxury Media, Philadelphia Style Magazine
06.2017 - 04.2021
Senior Account Executive
Philadelphia Magazine
04.1998 - 10.2015
Bachelor of Arts - Communications, Minor Public Relations/Advertising
American University