Reid Silva
Philadelphia
Summary
Results-driven Brand Analyst with over 3.5 years of experience in marketing and sales. Proven track record of developing and implementing strategic brand initiatives that drive market share growth and enhance brand equity. Skilled in data analysis, market research, and consumer behavior insights to inform marketing strategies and optimize sales performance. Adept at collaborating with cross-functional teams to execute integrated marketing campaigns and achieve business objectives. Strong analytical and problem-solving skills with a passion for leveraging data to uncover actionable insights and drive brand success.
Overview
3
3
years of professional experience
Work History
Reese's Brand Analyst
The Hershey Company
09.2023 - Current
- Led Reese’s brand analytics through use of IRI data base, Nielson, and Tableau.
- Reported franchise data, weekly, and monthly to top level executives
- Streamlined internal communication processes for increased efficiency in executing branding initiatives.
- Managed relationships with external agencies responsible for executing advertising campaigns or other creative projects on behalf of the company, ensuring alignment with overall branding objectives at every stage of development. (2024 Reese's Senior Bowl)
- Created visually appealing presentations showcasing brand assets, enabling sales teams to communicate product benefits effectively during client meetings.
Territory Sales Lead
The Hershey Company
06.2021 - 09.2023
- Managed 30 store Regional territory which has yielded $1.8M Net Sales & $71.6K sales growth YTD, $6.2M Net Sales & $87K sales growth in the 2022 fiscal year, and $6M Net Sales & $300K sales growth in the 2021 fiscal year
Leveraged IRI data platform to sell $38.7K YTD, $113K in 2022, and $69K in 2021 in incremental full price product offers to my retail customer base, exceeding personal sales goal/quotas - Master retail execution plans by driving incremental sales, implementing and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade.
- Maintained up-to-date knowledge of products and services offered to customers.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
Education
Bachelor of Science - Marketing
Pennsylvania State University
05.2021
Skills
- Presentation abilities
- Trend Analysis
- Consultative Selling
- Sales and Marketing Strategies
Timeline
Reese's Brand Analyst
The Hershey Company
09.2023 - Current
Territory Sales Lead
The Hershey Company
06.2021 - 09.2023
Bachelor of Science - Marketing
Pennsylvania State University
Similar Profiles
Jonathan SchmitzJonathan Schmitz
Customer Sales Executive - National C-Store at The Hershey CompanyCustomer Sales Executive - National C-Store at The Hershey Company
Christopher GantzChristopher Gantz
Sr. Manager Digital Manufacturing at The Hershey CompanySr. Manager Digital Manufacturing at The Hershey Company
Lorel RobinsonLorel Robinson
Machine Operator at The Hershey CompanyMachine Operator at The Hershey Company