RENEE TORRERO
Senior Communications & Marketing Leader
Pleasant Unity
Summary
Forward-thinking communications leader with a proven track record of driving reputation, digital engagement, and stakeholder trust through integrated strategies. Adept at advising senior leadership, managing reputational risk, and leading high-impact campaigns across corporate affairs, digital media, and public engagement. Brings deep experience in digital transformation, storytelling, and executive communication, grounded in marketing and operations expertise. Known for building trust with internal and external stakeholders, mentoring cross-functional teams, and delivering measurable impact.
Overview
14
14
years of professional experience
Work History
Senior Manager Channel Sales and Marketing
DAPRA
01.2025 - Current
- Lead digital communication strategies to elevate brand reputation and stakeholder engagement across e-commerce and partner channels.
- Advise executive leadership on brand positioning, risk mitigation, and audience messaging alignment.
- Manage all aspects of digital content development, social media storytelling, and analytics reporting to ensure communications align with corporate objectives.
- Collaborate cross-functionally to guide external communications, ensuring alignment with reputational goals and digital best practices.
Senior Manager Marketing – Owned Brands
WESCO
01.2022 - 12.2024
- Directed strategic brand repositioning and managed executive-level stakeholder communications for high-profile rebranding initiatives.
- Developed tailored messaging and programmatic campaigns for distribution partners, elevating industry reputation and increasing visibility.
- Oversaw social content governance and approval, ensuring brand consistency, regulatory adherence, and message clarity across platforms.
- Managed event communications and speaking engagements that enhanced brand authority and customer trust.
Director of Customer Experience
BRANDMOVERS
01.2020 - 01.2022
- Created and led a new division focused on stakeholder loyalty and digital engagement.
- Led client onboarding and external messaging strategy, providing senior-level counsel to clients and ensuring alignment with corporate narratives.
- Developed program collateral and digital messaging strategies tailored to business objectives and reputation goals.
Regional Marketing Manager, Americas
WIDIA PRODUCTS GROUP, KENNAMETAL INC.
01.2017 - 01.2020
- Led communications for major program launches, managing cross-platform messaging for executives, distribution partners, and end-users.
- Built and executed reputation-focused programs across Amazon, trade shows, loyalty initiatives, and stakeholder events.
- Led the end-to-end development and launch of a high-impact B2B loyalty program, designed to enhance executive visibility, deepen distributor engagement, and drive measurable market influence.
- Produced messaging frameworks, internal communication plans, and partner-facing assets aligned to strategic objectives.
Marketing & Design Supervisor
DREBO AMERICA
01.2013 - 01.2017
- Directed internal and external communications for product training, brand campaigns, and client programs.
- Managed crisis messaging and customer relationship strategies during vendor transitions and product rollouts.
Marketing & Graphic Design Coordinator
AGRO CULTURE LIQUID FERTILIZERS
01.2011 - 01.2013
- Executed national branding and content strategies across web, social, and print media
- Developed messaging strategies for events and campaigns focused on agricultural policy and sustainability
Education
Strategic Management and Executive Leadership -
Penn State Smeal College of Business
BFA - Marketing and Graphic Design
Savannah College of Art and Design
Skills
- Reputation Management
- Strategic Communications
- Digital & Social Strategy
- Executive Positioning
- Stakeholder Engagement
- Public Affairs & Messaging
- Integrated Campaign Development
- Team Leadership
- Crisis Preparedness & Response
- Analytics & Performance Reporting
- Agency & Partner Collaboration
Additional Highlights
- Trusted advisor to executive leaders and key accounts.
- Adept at navigating high-stakes communication environments.
- Committed to innovation, clarity, and measurable results in every engagement.
Platforms And Tools
- TikTok
- X (Twitter)
- Meta Business Suite
- Canva
- Google Analytics
- Hootsuite
- Salesforce
- Adobe Creative Suite
- HubSpot
- Asana
- SAP
Timeline
Senior Manager Channel Sales and Marketing
DAPRA
01.2025 - Current
Senior Manager Marketing – Owned Brands
WESCO
01.2022 - 12.2024
Director of Customer Experience
BRANDMOVERS
01.2020 - 01.2022
Regional Marketing Manager, Americas
WIDIA PRODUCTS GROUP, KENNAMETAL INC.
01.2017 - 01.2020
Marketing & Design Supervisor
DREBO AMERICA
01.2013 - 01.2017
Marketing & Graphic Design Coordinator
AGRO CULTURE LIQUID FERTILIZERS
01.2011 - 01.2013
BFA - Marketing and Graphic Design
Savannah College of Art and Design
Strategic Management and Executive Leadership -
Penn State Smeal College of Business
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