Rita Percy
Philadelphia
Summary
Pharmaceutical Commercial Leader with successful track record of developing strategic vision from clinical data across early and late-stage product development to inform acquisition, elevate market growth and mitigate competition.
Overview
18
18
years of professional experience
Work History
Senior Director, US Multiple Myeloma Portfolio
Janssen Pharmaceuticals
Horsham, PA
01.2022 - 04.2024
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Set strategic plans and [Type] goals to strengthen operations and drive growth.
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
Director, Hematology, New Product and Business Dev
Janssen Pharmaceuticals
Titusville, NJ
01.2019 - 01.2021
- Led US Hematology launch readiness teams to provide aligned input to compound strategy, clinical development plans and stage gate decisions for all hematology products in development.
- Developed strategic business plans and facilitated smooth transition to the oncology operating company to ensure launch readiness in the US
- Led development opportunity assessments for multiple assets to expand hematology franchise and secure future growth.
- Developed scientific expertise in AML, MDS, multiple myeloma, B-cell lymphoma and non-malignant hematology
Director, Customer Experience, Oncology
Janssen Biotech Inc .
Horsham, PA
01.2016 - 01.2018
- Developed and directed consumer marketing strategies across all oncology brands to elevate the overall franchise position in the oncology market
- Led cross-functional team of over 40 internal members and 11 external partners to successfully develop and launch
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Pioneered adoption of sustainable practices, leading to industry recognition and internal awards.
Executive Director, Marketing
Onconova Therapeutics, Inc
Pennington, NJ
01.2015 - 01.2016
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Responsible for strategic planning of all US commercial preparations for launch of early development assets for Myelodisplastic Syndrome
- Collaborated with R&D, clinical operations, and business development to ensure integrated launch strategy
Strategic Marketing Consultant
Rita Percy, LLC
Ivyland, PA
01.2006 - 01.2015
- Conducted analytical and market research to identify new opportunities for business growth and expansion.
- Developed comprehensive promotional marketing plans to drive product launches and achieve sales targets.
- Analyzed competitors'' strategies to develop targeted marketing approaches with a competitive edge.
Education
Bachelor of Arts - Biological Basis of Behavior
University of Pennsylvania
Philadelphia, PA05.1986
Skills
- Strategic Planning
- Business Development
- Business Planning
- People and Program Management
- Verbal and written communication
- Creativity and Innovation
- Contract and Vendor Management
- Sales and Sales management
Timeline
Senior Director, US Multiple Myeloma Portfolio
Janssen Pharmaceuticals
01.2022 - 04.2024
Director, Hematology, New Product and Business Dev
Janssen Pharmaceuticals
01.2019 - 01.2021
Director, Customer Experience, Oncology
Janssen Biotech Inc .
01.2016 - 01.2018
Executive Director, Marketing
Onconova Therapeutics, Inc
01.2015 - 01.2016
Strategic Marketing Consultant
Rita Percy, LLC
01.2006 - 01.2015
Bachelor of Arts - Biological Basis of Behavior
University of Pennsylvania