Robert Oberholzer
Chief Marketing Officer
Philadelphia,PA
Summary
Accomplished Executive with vast experience driving business growth and operational excellence in the CPG and Nutritional Product Spaces. Skilled in developing and executing innovative strategies to increase market share, optimize customer engagement, and improve top and bottom-line fiscal health. Adept at leading change management initiatives and establishing new processes to streamline operations and drive business growth. Detail-oriented team player dedicated to continuous improvement.
Overview
12
12
years of professional experience
4025
4025
years of post-secondary education
5
5
Certifications
Work History
Chief Marketing Officer
MuscleSport
05.2024 - Current
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Increased market awareness and penetration through development of creative collateral.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Created and managed initiatives that generated YoY Revenue growth of 21.4% Company wide while improving cumulative RoAS while increasing Advertising Budget by over 60%.
Vice President
Giant Sports International
05.2023 - 05.2024
- Improved Amazon Channel Net Profits by 14% YoY through Reductions in Advertising CPC, Correcting Packaging to reduce FBA Fees & Adjusting Advertising Spend Allocations
- Leveraged data-driven insights to inform decision making at all levels of the organization
- Opened Tik Tok Shop Channel for the Brand, growing Revenues 108% QoQ and Brand Reach by 65.8% QoQ
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
Digital Marketing & Online Marketplace Manager
NutraBio Labs, Inc.
01.2022 - 05.2023
- Promoted within first 4 months of Employment.
- Grew 2022 Total Amazon Revenues 206.9% YoY while Maintaining Advertising RoAS of 4.5X and Total ACoS of Sub-10%.
- Grew 2021 D2C Holiday Shopping Revenues 20.4% YoY. Grew Total Q4 2021 Amazon Revenue 48.1% QoQ and 36% YoY.
- Elevated Amazon to Brand's Top Grossing Sales Channel in April 2022 & Maintained Position until Departure.
- Managed Monthly Digital Advertising Spend across Google & Microsoft Ads of $150K yielding 8.35x Return on Ad Spend for
Online Marketplace Manager
NutraBio Labs, Inc.
09.2021 - 01.2022
- Improved Amazon Marketplace sales by 40% YoY in Q4 and exceeded forecasted Revenue by 57.7% in first 90 days.
- Built & Managed Google Search and Shopping Campaigns that averaged 10.6x RoAS for Q4 2021.
- Constructed customer acquisition strategies using Click Funnels and Text Message Marketing for Q1 and Q2 of 2022.
Business Development Manager
Fountainhead Marketing Engineers
05.2021 - 09.2021
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Director of Partner Development
Kee Holdings Inc
03.2019 - 05.2021
- Directly responsible for operational & marketing planning for 6 brands with combined annual revenues of $15M on Amazon
- Improved quarterly bottom line growth of $3M client by 14% across Amazon Seller and Vendor Central
- Coordinated client brand launch resulting in MoM revenue growth of 92.4% over initial 6 months
North American Sales Director
Alchem USA, Alchem International
02.2018 - 03.2019
- Improved gross sales for 2018 to $5,742,871.79, increase of $1,419,187.15 (32.82%) over 2017 ingredient sales.
- Exceeded annual sales targets consistently through proactive pipeline management and diligent account maintenance.
- Boosted sales performance by developing and implementing strategic plans for the North American region.
National Sales Director
Giant Sports International
06.2017 - 02.2018
- Increased monthly Amazon revenue from $46,000 to $220,000 through social initiatives and PPC marketing campaigns
- Developed products specific to Amazon platform to optimize sales efficiency profitability Keto Rise, Giant Keto (V2), and Keto Coffee
- Managed distribution through Europa Sports Products and improved monthly sales performance by 17.24%
General Manager
Champ Nutrition Center Inc
03.2014 - 06.2017
- Increased yearly gross revenue from $1,213,783 to $2,405,927 while improving gross profit margin from 41.2% to 47.9%.
- Developed and oversaw store's house brand products by formulating and overseeing manufacturing for all product elements.
- Managed manufacturing and creation of items through Hi-Tech Pharmaceuticals.
National Sales Director
MAN Sports LLC
03.2013 - 03.2014
- Managed distribution sales network through Europa Sports Products that generated $7M+ in Revenue
- Coordinated all In-store promotion programs for over 500 retail partners
- Generated record Q3 and Q4 revenues in 2013, improving sales by average of 34.7% YoY
Education
Bachelor of Science (B.S.) - Health Sciences
Drexel University
Philadelphia, PA09-2013
High School Diploma -
Roman Catholic High School
Philadelphia, PA06-2010
Skills
- Business Development
- Sales funnel management
- Social Media Advertising
- eCommerce expert
- TikTok Marketing
- Amazon Seller Management
- Decision-making
- Content strategy
Certification
Google Shopping Ads Certification, 10/01/21
Timeline
Chief Marketing Officer
MuscleSport
05.2024 - Current
Vice President
Giant Sports International
05.2023 - 05.2024
Digital Marketing & Online Marketplace Manager
NutraBio Labs, Inc.
01.2022 - 05.2023
Online Marketplace Manager
NutraBio Labs, Inc.
09.2021 - 01.2022
Business Development Manager
Fountainhead Marketing Engineers
05.2021 - 09.2021
Director of Partner Development
Kee Holdings Inc
03.2019 - 05.2021
North American Sales Director
Alchem USA, Alchem International
02.2018 - 03.2019
National Sales Director
Giant Sports International
06.2017 - 02.2018
General Manager
Champ Nutrition Center Inc
03.2014 - 06.2017
National Sales Director
MAN Sports LLC
03.2013 - 03.2014
Bachelor of Science (B.S.) - Health Sciences
Drexel University
High School Diploma -
Roman Catholic High School
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