Robyn Jasko
Kutztown
Summary
Dynamic Senior Marketing Director with a proven track record at Upwork, excelling in presentation design and digital marketing strategies. Expert in brand identity creation and content development, I have successfully led cross-functional teams to enhance engagement for Fortune 500 clients, driving over $750 million in revenue through innovative campaigns.
Overview
22
22
years of professional experience
Work History
Senior Marketing Director/Presentation Team Leader
Upwork
San Francisco
01.2014 - Current
- Top-rated Upwork consultant and detail-driven Marketing Director specializing in content design, digital marketing campaigns, webinars, presentation design, and brand identity for Fortune 500 clients.
- Clients include Discover Financial, Purell, Good Leap, Canto, Nature Made, PowerFlex, Clyde, Emmis Communications, Nestle, and many more. I specialize in Finance, Technology, Healthcare, and CPG verticals.
- Collaborated with sales teams to align marketing efforts with sales objectives.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to execute integrated marketing campaigns effectively.
- Analyzed market trends to inform product positioning and promotional strategies.
Senior Presentation Designer
Hitachi Vantara
Santa Clara
05.2019 - 05.2020
- Hired to lead and develop the global presentation team. Supported Chief of Staff and C-level executives in presentation design and graphic design. Collaborated across many levels of Hitachi Vantara’s Global Services team to create marketing materials for company town hall meetings, international presentations and corporate reports.
Creative Services Director, Marketing
Rodale
Emmaus
10.2007 - 09.2014
- Oversaw the content and creation of integrated marketing materials for Rodale's in-house ad agency for leading brands like Nike, Subaru, Puma, Capital One, and many more, raising more than $50 million during my tenure. Developed, managed, and executed integrated programs for all facets of the Runner’s World brand with a strong focus on digital, mobile, and social. Specialized in content development, mobile and social apps, video directing and scripting, print and online marketing campaigns, social contests, and supporting the sales and marketing initiatives of the brand.
- Client list includes JetBlue, Nissan, Ford, Puma, Subaru, Capital One, Footlocker, Adidas, Emerald Nuts, National Geographic, The North Face, Merrell, Jeep, Belvita, Eukanuba, POM Wonderful, Saucony, Nature's Path, and many more.
Presentation Designer | Prezi Artist | Creative Services
Red Ink Creative
Kutztown
07.2005 - 10.2007
- Full service consultancy specializing in integrated campaigns, interactive content, print media, e-newsletters, banner campaigns, social media posts, digital apps, events and mobile.
- Clients include Nintendo, Pfizer, Rodale, Johnson & Johnson, Yahoo!, La Salle University, Cabrini College, VIIAD and OraPharma. The Copper Development Association, and others. Frequent contributor to Women's Health magazine, Organic Gardening magazine, Energy Times magazine, Handpicked Nation, The Huffington Post, and more.
Copywriter
Insight Interactive Group
08.2003 - 08.2005
- Crafted direct-to-consumer communications, creative ad campaigns, and internal promotional pieces. Developed effective online ad campaigns, Web site content, consumer emails, and SEO strategy for numerous clients in the pharmaceutical and entertainment industries including Centocor, Ortho Biotech, Pfizer, and Comedy Central.
Education
Bachelor of Liberal Arts - Professional Writing, Minor in Art
Kutztown University
Skills
- Presentation design and delivery
- Microsoft PowerPoint
- Adobe Creative Suite
- Digital marketing strategies
- Content design and development
- Graphic design expertise
- Product marketing techniques
- Brand identity creation
- Social media management
- Figma proficiency
- Canva skills
Details
- 610-780-3756
- Robynjasko@mail.com
Timeline
Senior Presentation Designer
Hitachi Vantara
05.2019 - 05.2020
Senior Marketing Director/Presentation Team Leader
Upwork
01.2014 - Current
Creative Services Director, Marketing
Rodale
10.2007 - 09.2014
Presentation Designer | Prezi Artist | Creative Services
Red Ink Creative
07.2005 - 10.2007
Copywriter
Insight Interactive Group
08.2003 - 08.2005
Bachelor of Liberal Arts - Professional Writing, Minor in Art
Kutztown University