Ronell Martz
Easton
Summary
An organized and creative professional with proven account management experience and a desire to learn more. Possess 14 years of sales and marketing experience working for a diverse group of organizations and clients. Gained expertise in data analysis, sales, marketing, and advertising. Looking to utilize my existing skill set to increase company profitability. Results-driven Physician Liaison skilled in fostering strong relationships between physicians and healthcare facilities. Known for productivity and efficiency in task completion, with specialized skills in healthcare marketing, strategic planning, and communication. Excel in negotiation, problem-solving, and interpersonal communication, ensuring successful collaboration and network growth.
Overview
18
18
years of professional experience
Work History
Physician Liaison
Reproductive Medicine Associates Lehigh Valley
Allentown
03.2021 - Current
- Collaborated with healthcare providers to enhance patient referral processes.
- Organized educational events for physicians to promote reproductive health services.
- Developed marketing materials to effectively communicate service offerings.
- Assisted in coordinating patient outreach initiatives to increase engagement.
- Facilitated communication between physicians and clinical staff regarding patient care.
- Maintained a database of contacts and tracked all interactions with key stakeholders.
Account Executive
Lehigh Valley Style
Palmer
01.2018 - 03.2021
- Develops and maintains strong revenue-producing relationships by creating effective advertising campaigns for local businesses based on their marketing goals.
- Establishes new business and builds a comprehensive sales portfolio.
- Manages ad creative process with clients to meet appropriate deadlines.
- Develops a deep understanding of publication's product and content capabilities.
- Meets and exceeds monthly sales and revenue goals.
- Manages the largest territory within the company.
Marketing Manager
Skytop Lodge
Skytop
01.2014 - 12.2018
- Responsible for developing and managing content plans for resort to drive guest visits.
- Produced and promoted marketing materials for online and print, to raise brand awareness.
- Planned, organized, and executed special events.
Account Executive/Digital Specialist
Dow Jones Local Media Group
Stroudsburg
01.2011 - 12.2014
- Responsible for SEO, digital-web marketing, print and social media advertising.
- Established and maintained professional relationships which exceeded sales goals set by management.
- Customized digital and print media solutions and internet advertising based on client needs.
- Responsible for the largest territory in the company.
- Received two promotions in less than three years.
Director of Sales and Marketing
Local Flair Magazine
Cresco
01.2008 - 12.2011
- Managed all facets of sales and advertising campaigns for print publication, while also assisting in branding and creativity tailored to business's needs.
- Increased profits by consistently exceeding sales goals.
- Coordinated publications annual Restaurant Week events by acquiring businesses to participate, coordinating all aspects of event promotion, while ensuring the highest level of client satisfaction.
Education
High School -
East Stroudsburg High School
East Stroudsburg, PA01.1988
Skills
- Google Adword Certified
- Salesforce
- Excel
- Microsoft Word
- MagHub
- Social Media Management
- Patient referral processes
- Healthcare marketing strategies
- Event coordination
- Advertising campaign development
- Effective communication
- Problem resolution
- Team collaboration
- Community outreach techniques
- Customer service
Timeline
Physician Liaison
Reproductive Medicine Associates Lehigh Valley
03.2021 - Current
Account Executive
Lehigh Valley Style
01.2018 - 03.2021
Marketing Manager
Skytop Lodge
01.2014 - 12.2018
Account Executive/Digital Specialist
Dow Jones Local Media Group
01.2011 - 12.2014
Director of Sales and Marketing
Local Flair Magazine
01.2008 - 12.2011
High School -
East Stroudsburg High School
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