Ronnie Morales

Strategy & Program Growth
• Provides strategic vision and leadership for all sport growth programs and initiatives.
• Maintains a focus on enhancing diversity, equity, inclusion, and opportunity (DEIO) for
the game of lacrosse on a national level, reaching all communities who would benefit
from USAL’s programs and initiatives.
• Partners with the VP, Sport Growth & Development and internal departments (Regional
Development, National Teams, Sport Growth, etc.), to lead the development, execution,
and advancement of all sport growth initiatives to increase awareness and make
lacrosse accessible throughout the country. This includes assessing and identifying
target communities and demographics to expand reach and ensure alignment with
USAL’s mission, vision, goals, and objectives.

• Through use of USAL’s sport growth initiatives, partners with the Regional Development
and Membership teams to devise a strategy to leverage existing programs and create
new programs that will help increase revenue, membership, and participation in
lacrosse throughout the country.
• Works with external constituents and partners to engage with target communities in
under resourced areas to identify need and establish impactful and meaningful
relationships so USAL can provide beneficial resources and deliver programs that will
help grow the game.
• Develops and executes programs aimed at sport growth (i.e., Pick Up & Play, Sankofa
Clinics, etc.). This includes selecting sites and overseeing operational logistics in
conjunction with the Regional Development and Sport Growth teams.
• Identifies and engages with internal and external stakeholders to develop strategic
alliances to help advance USAL’s DEI strategies aimed at sport growth and opportunity.
• At all levels, develops and maintains existing relationships, while establishing new
relationships with constituents in targeted communities and programs who would
benefit from USAL’s sport growth and DEIO initiatives.
• Partners with the Director, Human Resources to support DEI initiatives aimed at
attracting, retaining, and promoting a diverse, equitable, and inclusive workplace and
organizational culture, where employees feel psychologically safe and included. This
includes working together on employee training and DEI awareness communication and
programs.

• Generate new business with marketing initiatives and strategic plans.
• Establish relationships with key decision-makers within customer's organization to promote growth and retention.
• Identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit.
• Develop new proposals, contracts and procedures to draw in more clients and streamline work operations.
• Negotiate and close long-term agreements with new clients in assigned territory.
• Monitor market trends and competitor activities to identify areas of potential opportunity.

• Research grant and funding proposal opportunities in philanthropic databases to identify potential income sources for non profits.
• Establish and maintain personal contact and relationships with foundation representatives and with other organizations showing potential for grant funding.
• Connect Digital Education Resources to Students and Student athlete's around the globe.
• Created Consulting team of 12 specialists+ across the country to provide more than 2 Million student's educational resources
• Create major Fortune 500 relationships with Paper & Pitch, LLC Consulting partnerships.
• More than $300,000 awarded in grant money.

• Applied current editing and photography tools to tell great stories.
• Collaborated with SEO and content team to produce website content for MLB Baseball and some Softball sectors.
• Develop original content through social listening and independent sources and research.
• Organized collected information to produce well-written articles.

• Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Monitored sales forecasts and projected financial planning for organization to achieve revenue goals from a 5 million to 7 million dollars.
• Managed & responsible for 30 employees

• Developed family and student programs, events, and curriculum from ground up, laying out framework and defining roles to better our community.
• Enhanced and redefined organizational structure, funding, and capital improvement to maintain competitive edge across Southeast territories.
• Responsible for all fundraising, sponsorships, and in-kind donations to continue growth for league and community outreach.
• Increased annual operating budget by 40% with external funding and keeping the organization debt free.
• Negotiated new annual contracts and service agreements with vendors and national accounts to achieve prime pricing.
• Created promotional materials and provided insightful information to social media, websites, and print media to educate public on league updates or charitable initiatives.
• Supervised writing of all grant applications and checked information for accuracy prior to submission.
• Managed over 180 volunteers annually for galas, golf tournaments, league events, ceremonies, fundraisers, work days and more.

• Maintained involvement in community affairs to foster and promote favorable image with credit unions, airports & public trust.
• Increased branch revenue by 25% through growing fleet.

• Exhibited excellent teamwork and strong work ethic by promoting camaraderie, wining 3 Minor league Championships.