Ryan Johnston

• Manage the Bethlehem Lights account, overseeing a diverse range of seasonal, lighting, and home décor products sold through QVC.
• Drive product strategy and execution for both live and recorded QVC segments, leveraging social media insights and live TV coordination to maximize performance.
• Lead all aspects of product setup and logistics for on-air demos, supporting on-air talent and coordinating with QVC studio teams to ensure smooth execution.
• Executed dynamic growth strategies that drove over $50 million in top-line sales
• Introduced breakthrough technologies such as Color Prism and 4-in-1 Lighting to the QVC customer, pushing the holiday decor category forward with customer-centric solutions

Collaboration with Bright Lights Media LLC

• Partner with Bright Lights Media on live video shoots for QVC products, preparing and styling sets to ensure premium product presentation
• Helped produce custom-shot video content tied to commission-based sales, connecting media strategy directly to revenue performance

• Collaborated with QVC teams to develop on-air selling strategies and optimize product presentation for live television, using tools like Hootsuite and Microsoft Office to support coordination.
• Managed end-to-end product transition, including organization and maintenance of physical samples
• Established relationships with On-Air talent and QVC’s broadcast team to ensure a cohesive plan for On-Air success, including supporting all airings, video shoots, and 24-hour ‘live’ event days
• Oversaw product life-styling and setup both in QVC studios and at remote filming locations