Samuel Bermolone
Philadelphia
Summary
Digital media marketing professional with over ten years of experience in driving successful campaigns. Expertise in tech planning strategy and programmatic advertising. Proven track record of increasing brand visibility and engagement through innovative marketing solutions.
Overview
14
14
years of professional experience
Work History
Director, Ad Operations
Horizon Media
07.2021 - Current
- Directed daily workflow of Digital Ad Operations, enhancing team efficiency and aligning project assignments across supervisors to meet evolving agency needs.
- Oversaw training for ad operations and account management teams, boosting technical proficiency and cross-functional collaboration.
- Fostered strong partnerships with external tech vendors and evaluated new solutions to optimize the agency's digital tech stack and campaign execution.
- Collaborated with internal stakeholders to streamline digital media billing and reconciliation processes, reducing errors and improving operational transparency.
- Championed R&D efforts for emerging ad tech tools, increasing agency visibility and informing senior leadership on strategic investment opportunities.
- Provided thought leadership on digital stack utilization across video, display, attribution, ad verification, and QA workflows.
- Spearheaded implementation of new trafficking, reporting, and analytics workflows, increasing operational efficiency and resource optimization.
- Resolved escalated campaign management issues, ensuring seamless execution and high client satisfaction.
- Monitored and optimized campaign output in coordination with the Campaign Management team, aligning with client KPIs and timelines.
Ad Ops Manager
Adylic Media
01.2020 - 07.2021
- Lead and oversee the U.S. Ad Operations team, ensuring seamless campaign execution, QA processes, and stakeholder alignment across departments.
- Build and manage complex dynamic creative campaigns using proprietary platforms (e.g., Orca), from setup and QA through performance analysis.
- Administer dynamic creative feeds for major media agencies, optimizing automation and ensuring data integrity across creatives.
- Deliver strategic technical guidance on the integration and best use of dynamic creative technology for agency partners.
- Analyze campaign performance and provide actionable reporting insights to media agencies, enhancing dynamic creative impact.
- Partner with account management and strategy teams to support setup, optimization, and troubleshooting of dynamic creative elements.
Senior Campaign Manager
Cashmere Agency
11.2018 - 11.2019
- Executed full-funnel QA and implementation for Display, Video, and Mobile digital campaigns across multiple platforms.
- Advised on the deployment and best practices for pixels related to viewability, research, and bot fraud detection technologies.
- Collaborated with media planning and strategy teams, supporting project management and administrative operations.
- Negotiated contracts with third-party tech vendors to drive efficiency and improve cost-effectiveness.
- Managed digital billing, campaign reconciliation, and issue resolution to ensure financial and operational accuracy.
Manager, Technology & Activation Group
Spark Foundry
01.2017 - 11.2018
- Directed technical setup and QA of Display, Video, and Mobile campaigns, ensuring adherence to platform and creative specifications.
- Acted as team SME on ad serving platforms (e.g., DoubleClick) and pixel implementation for viewability, research, and fraud detection.
- Led development and deployment of automated planning and trafficking tools, reducing manual errors and improving workflows.
- Created POVs on emerging ad tech and presented findings to stakeholders to guide innovation strategies.
- Mentored junior and senior Ad Ops team members, elevating team capabilities and performance standards.
Senior Campaign Manager
Horizon Media
01.2014 - 12.2016
- Managed end-to-end QA and trafficking for HTML5, static, and video creatives, including advanced tag and taxonomy implementation.
- Implemented research and verification pixels from major partners such as Nielsen, comScore, Millward Brown, and Samba.
- Troubleshot ad tech issues across platforms including DoubleClick, Sizmek, and Krux to ensure timely and accurate campaign launches.
- Championed the adoption of workflow automation tools to streamline planning and trafficking processes across teams.
- Evaluated and recommended ad tech platforms to enhance dynamic creative, ad verification, and analytics capabilities agency-wide.
Campaign Coordinator
PMC – Penske Media Inc.
10.2012 - 01.2014
- Trafficked and maintained digital campaigns using DART, Celtra, Jetpack, and CheckM8 across online and mobile environments.
- Acted as the point of contact for advertisers/agencies on creative specs, timelines, and campaign execution logistics.
- Supported the Sales Ops Manager with escalations, technical issue resolution, system maintenance, and team training.
- Monitored campaign pacing, reporting discrepancies, and optimizing to achieve full campaign delivery.
Freelance Sales & Digital Marketing Consultant
02.2012 - 10.2012
- Built audience and campaign reports using Comscore, Omniture, and @Plan for client profiling and market insights.
- Created detailed media plans, competitive analyses, and sales enablement materials to support pre-sale and post-sale efforts.
- Designed campaign presentations and researched new business opportunities to support client acquisition strategies.
Education
Advanced Advertising/Marketing Certification -
NYU
12-2013
Bachelor of Arts - Screenwriting, Comedy, Media & Film Studies
Hampshire College
Amherst, MA05-2011
Skills
- Social media
- Networking
- Microsoft Office
- Excel
- PowerPoint
- Word
- Comscore
- Nielsen @plan
- Omniture
- DFP
- DCM
- Sizmek
- VersaTag
- Google Tag Manager
- Adobe Dynamic Tag Manager
- Signal
- Digital campaign management
- Ad operations strategy
- Dynamic creative optimization
- Analytics reporting
- Cross-functional collaboration
- Team leadership
- Problem solving
- Strategic planning
- Training and development
- Conflict resolution
Timeline
Director, Ad Operations
Horizon Media
07.2021 - Current
Ad Ops Manager
Adylic Media
01.2020 - 07.2021
Senior Campaign Manager
Cashmere Agency
11.2018 - 11.2019
Manager, Technology & Activation Group
Spark Foundry
01.2017 - 11.2018
Senior Campaign Manager
Horizon Media
01.2014 - 12.2016
Campaign Coordinator
PMC – Penske Media Inc.
10.2012 - 01.2014
Freelance Sales & Digital Marketing Consultant
02.2012 - 10.2012
Advanced Advertising/Marketing Certification -
NYU
Bachelor of Arts - Screenwriting, Comedy, Media & Film Studies
Hampshire College