SARA A. DAVIS

• Developed and implemented marketing strategies for over 200 clients across startups, SMBs, and nonprofit sectors.
• Advised clients on operational strategy, marketing automation, social media, PPC, SEO, and e-commerce, leading to noteworthy results including +313% MoM sales growth and +115% YoY profit, exceeding client expectations.
• Led cross-functional initiatives with municipalities, community groups, and private organizations to drive revenue, awareness, and long-term impact.

***After significant leadership changes, the role’s goals and strategic direction became less clearly defined, so I decided to pursue opportunities where I could contribute in a more structured environment with clear priorities and support. The relationship concluded on positive terms.

• Served as the primary decision-maker overseeing strategic planning, execution, KPI development, and resource allocation across marketing operations.
• Collaborate dcross-functionally with company President, Sales, Product Development, and Finance to align GTM strategies, recovering nearly 15% of market share losses prior to my employment.
• Developed marketing campaigns, achieving a 30% increase in engagement while ensuring compliance with legal regulations.
• Managed and mentored a diverse marketing team, fostering collaboration, performance improvement, skill development and personal growth.

• Spearheaded strategic direction for a portfolio of mid-market and enterprise clients, driving 20% revenue growth while aligning business goals.
• Collaborated with C-level executives to define KPIs, improving client adoption by 30%.

• Drove onboarding, service and process adoption, and performance for a wide range of clients in e-commerce, healthcare, finance, SaaS and tech; served as the primary point of contact post-sale, translating customer feedback and business needs into actionable insights and clear expectations for cross-functional teams.
• Initiated upsell and cross-sell opportunities through quarterly business reviews and ongoing consultation, directly improving the client roster and revenue.