Sarah Cunningham
Covington
Summary
Senior Graphic Designer with 20+ years of experience delivering KPI-driven visual storytelling and strategic brand development across digital, print, and omnichannel marketing platforms. Expert in campaign management, marketing communications, and scalable design systems that drive revenue growth, user acquisition, engagement, and brand equity. Proven ability to translate business objectives into high-performing creative through data-informed design, A/B testing, AI-integrated workflows, and cross-functional collaboration. Advanced expertise in Adobe Creative Suite, Figma, UX/UI principles, and brand governance within complex marketing environments.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Graphic Designer (Freelance)
Wilkins Recreational Vehicles Inc.
01.2023 - Current
- Designed campaign-driven creative across digital, print, presentation, and experiential channels supporting revenue-generating marketing initiatives
- Built cohesive design systems that increased brand consistency by 20%+ and improved campaign cohesion across platforms
- Collaborated with marketing and leadership teams to align creative with KPIs, contributing to measurable engagement growth
- Streamlined asset management and approval workflows, reducing revisions and turnaround time by 25%
- Delivered production-ready creative under tight deadlines, enabling on-time launches and reducing production errors
Senior Graphic Designer | Marketing Communications
Golden Proportions Marketing
01.2003 - 01.2025
- Developed integrated marketing communications campaigns across web, email, social, presentations, and experiential platforms, contributing to 32% conversion increases
- Designed high-performing paid and organic digital marketing creative, generating double-digit CTR improvements
- Implemented scalable brand systems and governance standards, reducing revisions and accelerating approvals by 75%
- Partnered with Creative Directors, marketing leadership, and cross-functional teams to translate business strategy into high-impact visual storytelling
- Improved campaign production efficiency through workflow optimization and asset management systems
- Delivered compliant, production-ready digital and print assets while reducing errors and production costs
- Coordinated with vendors and freelance partners to support high-volume campaign execution
Education
Digital Design -
The Art Institute of Pittsburgh
Art Education -
Mansfield University
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma & UX/UI Design
- Creative Strategy & Art Direction
- Brand Identity, Brand Governance & Design Systems
- Integrated Campaign Design (Digital Print)
- Marketing Communications & Visual Storytelling
- Conversion-Focused & KPI-Driven Design
- Campaign Performance Analysis & A/B Testing
- Paid Media & Digital Marketing Creative
- Presentation Design & Executive Communications
- Cross-Functional Collaboration & Stakeholder Alignment
- Creative Project & Campaign Management
- Asset Management & Workflow Optimization
- Accessibility & Digital-First Design
- Vendor & Freelancer Coordination
Certification
Creative Director Certificate, ELVTR, 01/01/24, 01/01/25
Personal Information
Title: Senior Graphic Designer
Awards
Recipient of 25+ Healthcare Marketing Awards for creative excellence and campaign performance.
Technical And Ai Tools
- Midjourney
- DALL-E
- Jasper
- ChatGPT
Key Career Highlights
- Increased landing page conversions by 32% through optimized visual design
- Reduced design approval cycles by 75% via workflow standardization
- Improved brand consistency across channels by 20%+
- Produced 25+ award-winning healthcare marketing campaigns
- Delivered double-digit CTR growth across multiple campaigns
Timeline
Senior Graphic Designer (Freelance)
Wilkins Recreational Vehicles Inc.
01.2023 - Current
Senior Graphic Designer | Marketing Communications
Golden Proportions Marketing
01.2003 - 01.2025
Digital Design -
The Art Institute of Pittsburgh
Art Education -
Mansfield University