Sarah Wech
Hazleton
Summary
Experienced Marketing Professional with extensive experience building, maintaining, and running successful digital marketing campaigns. Experienced with managing and maintaining complex websites for diverse clients. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Knowledge of current web technologies and strong track record of delivering efficient and user-friendly web solutions.
Certified fitness professional with strong expertise in developing and leading group exercise programs. Focused on fostering positive and results-driven environment, ensuring effective collaboration and adaptability to meet evolving fitness needs. Skilled in training techniques, motivational coaching, and fitness assessments, consistently delivering high-quality outcomes. Known for reliability and unwavering focus on team success and client satisfaction.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Webmaster & Digital Content Specialist
Hazleton Area School District
Hazleton, PA
04.2024 - Current
- Developed and maintained school district website, ensuring user-friendly navigation and up-to-date content.
- Successful redesign and launch of new district wide website
- Implemented web accessibility standards to enhance usability for diverse audiences.
- Collaborated with educators to integrate online learning resources into the website framework.
- Troubleshot issues with websites and fixed scripting and use issues.
- Trained support staff in site implementation, updating and maintenance procedures.
- Conducted regular site audits to identify and rectify technical issues, improving overall site performance.
Certified Group Fitness Instructor
Interlude Wellness
Hazleton, PA
12.2025 - Current
- Design and implement diverse fitness programs to enhance client engagement and satisfaction.
- Lead group classes, ensuring proper technique and safety for participants of all fitness levels.
- Coordinated community outreach events to promote wellness initiatives and increase membership enrollment.
- Developed strong relationships with fellow fitness professionals, leading to opportunities for cross-promotion between classes or programs.
- Delivered fun and motivating group fitness classes designed to improve overall health and fitness levels.
- Assisted with marketing and promoting of classes and services.
- Utilized industry-standard fitness assessment tools to measure effectiveness of programs offered.
Varsity Track and Field Assistant Coach
Hazleton Area School District
Hazleton, PA
03.2021 - Current
- Established collaborative relationships with parents, athletes, and staff to promote a positive team culture.
- Analyze athlete performance data to inform training adjustments and improve individual outcomes.
- Fostered an inclusive atmosphere within the team by promoting sportsmanship values among all members regardless of skill level or experience.
- Served as a mentor to student-athletes, offering guidance and support in balancing their academic and athletic commitments.
Cashier 2
Boyers Food Market
Hazleton, PA
08.2014 - Current
- Operated cash register, credit card machine, and other electronic equipment accurately and efficiently
- Followed company policies and procedures to maintain security and integrity of customer data
- Processed transactions accurately and efficiently, ensuring that all transactions were completed within the established timeframe
- Handled customer complaints calmly and professionally, resolving customer issues in a timely manner
- Learned and followed all store policies and procedures, resulting in fewer mistakes and improved customer service
Marketing Manager
Button Holdings
Mountain Top, PA
05.2023 - 10.2023
- Launched successful campaigns that increased website traffic
- Analyzed customer data to identify key trends and inform marketing initiatives
- Implemented innovative social media campaigns that increased followers
- Assisted in company re-brand
Marketing Manager
Nexii Building Solutions
Hazleton, PA
08.2021 - 05.2023
- Developed a marketing plan year to year to increase brand awareness, improving product positioning and online reputation
- Created, developed, and maintained a marketing plan that results in an increase in sales
- Developed a marketing strategy that achieved visibility for new products on Facebook, Twitter, Instagram, LinkedIn, and Google, resulting in 200K+ organic social media impressions and a increase in website traffic
- Work in a start up environment and create a whole marketing department from the ground up
- Day to day community relations
- Work with departments across the company, including sales, QA, operations, HR, and project management, in developing new ideas, initiatives, products, and services
- Recruited paid staff members to assist with event management and implementation of a volunteer opportunities
- Organize volunteer events, employee events, and all events the company is in attendance at.
- Led cross-functional teams to successfully launch new products and services
- Implemented innovative social media campaigns that increased followers
- Established partnerships with industry influences that increased brand visibility and improved reputation
Marketing Coordinator
Carahsoft
Reston, VA
02.2021 - 08.2021
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives
- Collaborated with marketing teams to develop and execute marketing campaigns that increased lead generation
- Webinars
- Adobe Creative Cloud Team
Education
Masters of Science - Integrated Marketing & Communications
West Virginia University
05-2024
Bachelor of Arts - Communication Studies
Bloomsburg University
05-2020
Skills
- National Academy of Sports Medicine Certified and Accredited Instructor
- Certified Group Fitness Instructor
- Time Management
- Teamwork
- Customer Service
- Community outreach
- Program design expertise
- Adaptable teaching style
- Injury prevention techniques
- Sport-specific training
- First aid, concussion protocol, and AED & CPR certified
- Mind-body connection awareness
- Social media marketing
- Marketing campaign development
- Brand development
- Public and media relations
- Responsive web design
- Online advertising
- Website maintenance
Certification
- CGFI - Certified Group Fitness Instructor
- CPR & AED Certification
- Cardiac & Concussion Wise Certification
Awards & Extracurricular
- 2022 Greater Hazleton Chamber of Commerce Women's Empowerment Grant
- United Way Board Member, United Way Hazleton, Hazleton
May 2022 — April 2025 - Alpha Sigma Tau Beta NU Chapter Sorority President, 2019 and 2020 - Bloomsburg University
- Alpha Sigma Tau Vice President of community relations - 2018
Volunteer
- Bloomsburg University CGA committee- Parents and Family weekend - 3 years
- Big Event: Bloomsburg University
- Little League World Series Volunteer- 4 Years
Timeline
Certified Group Fitness Instructor
Interlude Wellness
12.2025 - Current
Webmaster & Digital Content Specialist
Hazleton Area School District
04.2024 - Current
Marketing Manager
Button Holdings
05.2023 - 10.2023
Marketing Manager
Nexii Building Solutions
08.2021 - 05.2023
Varsity Track and Field Assistant Coach
Hazleton Area School District
03.2021 - Current
Marketing Coordinator
Carahsoft
02.2021 - 08.2021
Cashier 2
Boyers Food Market
08.2014 - Current
Masters of Science - Integrated Marketing & Communications
West Virginia University
Bachelor of Arts - Communication Studies
Bloomsburg University