Scott Boyd, MBA
Marietta
Summary
Results-driven Marketing Growth Manager with extensive experience executing integrated marketing campaigns and developing comprehensive product, go-to-market (GTM), and brand strategies. Committed to advancing acquisition and engagement through cross-functional leadership, data-driven decision-making, and strategic partnerships. Dynamic experience driving revenue growth, leading fundraising initiatives, and enhancing brand awareness across multiple industries.
Overview
10
10
years of professional experience
Work History
Marketing Growth Manager
Pennsylvania State Employees Credit Union (PSECU)
Harrisburg
10.2022 - Current
- Lead development and execution of annual growth and marketing strategy, Go-To-Market (GTM) strategy, and comprehensive marketing briefs for consumer lending products
- Execute comprehensive integrated marketing campaigns from research and planning through post-campaign analysis, managing channels that include direct outreach, paid media, organic social channels, website content updates and optimization, and high-converting email workflows
- Manage and coordinate several cross-departmental teams - including content and design, research, analytics, finance, Leadership - to ensure campaigns meet overarching organizational growth goals
- Monitor, analyze and optimize campaign performance to ensure KPIs, ROI, user experience, and revenue goals are being achieved
- Develop and implement full lifecycle strategy for new members and business partners, including onboarding, lead nurture, and ongoing cross-sell email campaigns
- Coordinate PR efforts and strategic partnerships to enhance local brand awareness and promote organization's value proposition to community constituents
Marketing & Communications Coordinator
Linden Hall School for Girls
Lititz
08.2020 - 10.2022
- Developed, presented, and implemented annual strategic integrated marketing plan across paid print and digital media, organic channels, email marketing, social media ads, SEO, digital display ads, Google Ads, and press releases
- Collaborated with leadership to advise on and develop marketing tactics and strategies that aligned with organizational goals and priorities.
- Rebuilt organization's website, enhanced user-experience (UX) strategy, and generated SEO-friendly content for company website, boosting site traffic and user engagement by 40%
- Organized and led rebrand of organization, designing new logos, creating and presenting branding guidelines, and forming brand strategy to enhance organizational identity.
- Executed annual advancement and fundraising campaigns, coordinating direct outreach, event planning, ExtraOrdinary Give campaigns, and sponsorship opportunities to increase participation and funding.
Digital Marketing Specialist
Townsquare Interactive
Charlotte
02.2019 - 08.2020
- Managed and executed integrated digital marketing campaigns for 170+ small- to medium-sized businesses, incorporating SEO, Google Ads, geofencing, programmatic ads, email marketing, and organic and paid social media to drive client engagement
- Developed content and creative assets for partner websites, social media platforms, and digital ad channels to support marketing initiatives
- Led training sessions on SEO and paid media strategy for team members to enhance skill set and campaign effectiveness
Virtual Education Consultant
Educere, LLC
Philadelphia
05.2016 - 02.2019
- Developed and executed regional email marketing strategy in collaboration with Marketing Director
- Onboarded and cross-sold to new and existing clients, enhancing engagement and product adoption
- Managed and analyzed data across CRM, LMS, and SIS platforms to inform strategy and decision-making
Education
MBA -
Florida International University
Miami10-2021
Bachelor - Psychology
University of North Carolina At Chapel Hill
Chapel Hill, NC12-2015
Skills
- Microsoft Office Suite
- Google Workspace
- Adobe Creative Cloud
- Digital Marketing Strategy
- SEO
- Organic Social Media
- CRM Software Expertise
- Project Management Tools
Degree
MBA
Timeline
Marketing Growth Manager
Pennsylvania State Employees Credit Union (PSECU)
10.2022 - Current
Marketing & Communications Coordinator
Linden Hall School for Girls
08.2020 - 10.2022
Digital Marketing Specialist
Townsquare Interactive
02.2019 - 08.2020
Virtual Education Consultant
Educere, LLC
05.2016 - 02.2019
MBA -
Florida International University
Bachelor - Psychology
University of North Carolina At Chapel Hill