Serenity Hoch
Shippensburg,PA
Summary
Results-driven Director of Sales & Marketing with a proven track record in revenue growth, CRM management, and partnership development. Successfully implemented comprehensive sales strategies, enhancing market presence and brand visibility. Met and exceeded all budgeted revenue and served as a trainer for new Directors of Sales throughout the organization.
Overview
19
19
years of professional experience
Work History
Director of Sales & Marketing
Artis Senior Living of West Shore
2017.09 - Current
- Developed and implemented comprehensive sales strategies to enhance market presence.
- Led cross-functional teams to drive marketing initiatives and improve brand awareness.
- Analyzed market trends to inform strategic decision-making and product positioning.
- Fostered relationships with key stakeholders to expand referral networks and partnerships.
- Oversaw budget allocations for marketing campaigns, ensuring alignment with organizational goals.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Trained and coached other Directors of Sales & Marketing throughout the organization.
Director of Sales & Marketing
Diakon Senior Living- Cumberland Crossings
2013.11 - 2017.09
- Directed comprehensive sales strategies to enhance market presence and revenue growth.
- Led cross-functional teams to execute integrated marketing campaigns, driving brand awareness and customer engagement.
- Analyzed market trends to identify new business opportunities, resulting in expanded product offerings.
- Cultivated relationships with key stakeholders, enhancing partnerships and collaboration across departments.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented systems and procedures to increase sales.
- Developed a high level knowledge of maximizing reimbursement by managing payer mix, case mix index, & reducing care costs through insurance carve out options.
Director of Sales & Marketing
Presbyterian Senior Living - Green Ridge Village
2009.05 - 2013.11
- Evaluated marketing metrics regularly, refining strategies based on data analysis to maximize ROI efforts.
- Exceeded budgeted revenue in both Skilled Nursing and Personal Care
- Maximized reimbursement through managing payer mix, CMI, and Medicare and Managed care reimbursement
- Established strong community partnerships through effective networking and relationship-building strategies.
- Built strong relationships with industry professionals and influencers.
- Managed CRM with high level efficiency
- Communicated with interdisciplinary team to engage team members in the sales process.
Dementia Unit Manager
Presbyterian Senior Living- Green Ridge Village
2007.05 - 2009.05
- Led team in delivering high-quality resident care through effective communication and collaboration.
- Implemented operational processes to enhance efficiency in daily activities and service delivery.
- Developed and maintained training programs, ensuring staff proficiency and compliance with regulations.
- Enhanced communication with families through developing a both a newsletter and a council.
- Assisted Director of Sales and Marketing to manage admissions.
Education
Bachelor of Arts - Human Development & Family Science
Messiah College
Mechanicsburg, PA 2004-05
Skills
- Revenue growth
- Mentoring and coaching
- Certified Dementia Practitioner
- Partnership development
- CRM management
- Understanding revenue reimbursement
- Sales pipeline management
- Overcoming objections
- Marketing plan development
- Analyzing sales performance indicators
- Creating social media campaigns
Accomplishments
Set a company record of achieving 177 days consecutive days at 100% occupied for Artis Senior Living of West Shore.
Was selected Positive Partner of the Year for Artis Senior Living of West Shore in 2019.
Was selected Employee of the Year in 2014 for Cumberland Crossings Retirement Community, and won over all Employee of the Year for all of Diakon Lutheran Social Ministries in 2014.
Timeline
Director of Sales & Marketing
Artis Senior Living of West Shore
2017.09 - Current
Director of Sales & Marketing
Diakon Senior Living- Cumberland Crossings
2013.11 - 2017.09
Director of Sales & Marketing
Presbyterian Senior Living - Green Ridge Village
2009.05 - 2013.11
Dementia Unit Manager
Presbyterian Senior Living- Green Ridge Village
2007.05 - 2009.05
Bachelor of Arts - Human Development & Family Science
Messiah College