Shannon Snyder
Philadelphia
Summary
Results-driven copywriter with 10+ years of experience in specializing in brand messaging, campaign development, and audience-driven messaging for a variety of industries. Adept at turning complex ideas into compelling copy across a wide range of platforms, including web, social, email, video and print.
Overview
11
11
years of professional experience
Work History
Contract Copywriter
ESO
03.2023 - Current
- Planned and developed multi-format storytelling to enhance engagement throughout customer journey, including SEO-driven blog posts, case studies, webpages, video scripts, social posts, and marketing emails
Freelance Copywriter
Self-Employed
06.2019 - Current
- Crafted integrated marketing copy for B2B and B2C across digital and print, including out-of-home campaigns, emails, video scripts, blogs, and social media
- Developed brand voice, guidelines, and messaging frameworks, ensuring consistent expression across all channels
- Built out web and app user experiences
Contract Copywriter
Huckberry
10.2023 - 12.2025
- Crafted detailed, benefit-driven product descriptions and compelling brand stories that showcased product utility
Contract Copywriter
LinkedIn
06.2022 - 06.2023
- Collaborated with growth team to boost app downloads through email, paid social, and digital and on-platform ad campaigns
Lead Copywriter
goPuff
Philadelphia
01.2019 - 06.2019
- Led creative team to develop campaigns from concept to execution
- Optimized copy for web, app, marketing materials, and digital and print ads to create a more cohesive brand experience
- Redefined brand voice to engage broader demographic
Copywriter
One Trick Pony
Philadelphia
02.2016 - 01.2019
- Crafted website copy, digital and print ads, and marketing materials for the All-Inclusive Hard Rock Hotels, Eden Roc, Nobu, UNICO 2087, American Express, Boost Mobile, Virgin Hotels and Virgin Atlantic
- Wrote and produced social videos and television spots for All-Inclusive Hard Rock Hotels, Eden Roc, Nobu, and Boost Mobile
- Strategized and created social content for All-Inclusive Hard Rock Hotels, Boost Mobile, Postmates, Virgin Hotels, TripAdvisor, Alaska Air, and Taft's Ale House
- Built brand campaigns from concept to final product
Freelance Copywriter
Self-Employed
Philadelphia
11.2014 - 02.2016
- Authored articles for Newsworks.org and Local Living Magazine and developed web copy, social campaigns, blog content, and marketing materials for Brick + Mortar Design, Duke & Winston, and Colabination.
Education
Bachelor of Arts - Print Journalism
UNIVERSITY OF SOUTHERN CALIFORNIA
LOS ANGELES, CA01-2012
PENN STATE UNIVERSITY
STATE COLLEGE, PA01-2009
Skills
- Content strategy
- Brand messaging
- Content creation
- B2B copywriting
- Digital marketing
- Scriptwriting
- Short-form content
- Print collateral
- Social media campaigns
- Email marketing
- Advertising copy
- Blogging
- Brand voice development
Accomplishments
Featured in Adweek as ghost writer
Timeline
Contract Copywriter
Huckberry
10.2023 - 12.2025
Contract Copywriter
ESO
03.2023 - Current
Contract Copywriter
LinkedIn
06.2022 - 06.2023
Freelance Copywriter
Self-Employed
06.2019 - Current
Lead Copywriter
goPuff
01.2019 - 06.2019
Copywriter
One Trick Pony
02.2016 - 01.2019
Freelance Copywriter
Self-Employed
11.2014 - 02.2016
Bachelor of Arts - Print Journalism
UNIVERSITY OF SOUTHERN CALIFORNIA
PENN STATE UNIVERSITY