Shannon Vincent
York
Summary
Communications leader skilled in documentation governance and crisis response. Adept at analyzing digital interactions to identify reputational risks, ensuring clarity and consistency in messaging across internal and external channels, while aligning communication strategies with organizational priorities.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Quality Assurance Manager
PSECU
Harrisburg
05.2021 - Current
- Govern documentation standards and communication workflows to ensure accuracy, clarity, and regulatory compliance.
- Coordinated crisis communication efforts, triaging issues, documenting impacts, and providing timely updates to leadership.
- Analyzed digital member interactions to identify emerging reputational risks and sentiment trends, informing strategic responses.
- Facilitated communication across Marketing, HR, Business Units, Compliance, and Executive Leadership, ensuring consistent and timely messaging.
- Translate complex digital banking initiatives into clear, accessible narratives for internal audiences and leadership.
- Partner with subject matter experts to develop accessible content explaining digital features, member impacts, and operational changes.
Project Manager – Digital Transformation
PSECU
Harrisburg
01.2020 - 05.2021
- Delivered weekly executive-level communication including status reports, presentations, and narrative updates.
- Coordinated cross-functional messaging for successful launch of PSECU’s new mobile app.
- Developed and implemented communication workflows and templates adopted by multiple project teams.
- Aligned internal messaging with member-facing updates and organizational priorities to ensure consistent communication.
Quality Assurance Analyst
PSECU
Harrisburg
11.2018 - 01.2020
- Monitored member digital interactions, reported trends and user experience insights to enhance decision-making for leadership.
- Produced comprehensive reports summarizing findings with recommendations for communication improvements.
- Facilitated internal communications on digital updates and system changes to ensure alignment across teams.
IT Systems Analyst
HM Health Solutions
Camp Hill
05.2018 - 11.2018
- Led communication on IBM RTC user cases, tasks, and agile stories, ensuring clarity and alignment across teams.
- Collaborated with customers, developers, and architects to gather and communicate clear business requirements, enhancing project alignment.
- Presented findings and documentation to project teams and leadership, recommending workflow improvements to streamline processes.
IT Project Coordinator
PHEAA
Harrisburg
01.2017 - 05.2018
- Delivered weekly dashboards and status updates to leadership and stakeholders, improving project visibility and facilitating informed decision-making.
- Communicated project scope, goals, deliverables, and timelines across departments, ensuring clarity and alignment on expectations.
- Coordinated cross-functional messaging to align teams on project milestones and objectives, fostering collaboration and accountability.
Quality Analyst / Functional Testing Analyst
PHEAA
Harrisburg
06.2015 - 01.2017
- Summarized test results to inform stakeholders and project teams of quality status.
- Supported release communication and readiness messaging with Release Managers.
- Produced documentation and reports to provide leadership with actionable insights.
Education
Master of Education (M.Ed.) -
The Pennsylvania State University
Bachelor of Arts - English
The Pennsylvania State University
Bachelor of Arts - Communication, Advertising - PR
The Pennsylvania State University
Skills
- Quality assurance
- Crisis communication
- Crisis management
- Project coordination
- Cross-functional collaboration
- Stakeholder engagement
- Team leadership
- Executive and internal communications
- Relationship building
Certification
Certified ScrumMaster (CSM), Scrum Alliance
Volunteer Experience
- Event Committee, PSECU, Plan and coordinate large-scale employee events including festivals, charity walks, golf outings, and holiday celebrations. Manage communication, logistics, and promotional materials.
- Volunteer, United Way, Collaborated with Highmark Health employees to support community improvement projects.
- Event Coordinator, York Food Bank, Planned and promoted a community concert; created flyers; wrote a press release published in the York Community Courier; collected donations for the food bank.
- Team Coordinator, PHEAA Corporate Team, Coordinated team participation, designed promotional materials, and managed vendor communication.
Timeline
Quality Assurance Manager
PSECU
05.2021 - Current
Project Manager – Digital Transformation
PSECU
01.2020 - 05.2021
Quality Assurance Analyst
PSECU
11.2018 - 01.2020
IT Systems Analyst
HM Health Solutions
05.2018 - 11.2018
IT Project Coordinator
PHEAA
01.2017 - 05.2018
Quality Analyst / Functional Testing Analyst
PHEAA
06.2015 - 01.2017
Master of Education (M.Ed.) -
The Pennsylvania State University
Bachelor of Arts - English
The Pennsylvania State University
Bachelor of Arts - Communication, Advertising - PR
The Pennsylvania State University