Shel Dietz
Emmaus,PA
Summary
Experienced leader with a diverse background in marketing, nonprofit management, and family education. Passionate about human behavior and emotional well-being, I am pursuing a Master’s in Clinical Mental Health Counseling to apply my expertise in coaching, communication, and leadership to support individuals and families in meaningful ways.
Overview
20
20
years of professional experience
Work History
Vice President of Marketing
NuttZo LLC
01.2014 - 01.2017
- Spearheaded the development and execution of a comprehensive marketing strategy, driving brand awareness and scaling revenue from $2 million to over $20 million during tenure
- Managed all aspects of marketing, including social media campaigns, influencer partnerships, shopper marketing, and trade promotions, ensuring alignment with the brand's mission and target audience
- Designed and implemented sampling and demo campaigns nationwide to increase trial and customer acquisition, collaborating with retailers and distributors
- Directed trade show operations, including booth design, logistics, and team coordination, representing NuttZo at major industry events such as Expo West
- Oversaw digital marketing platforms, including Amazon, Shopify, Instacart, Ibotta, and Inmar, to optimize online sales and coupon redemption strategies
- Led new product development from ideation to launch, including packaging design, labeling compliance, and go-to-market strategies
- Built a robust trademark registration process to protect brand assets globally
- Managed marketing budgets to ensure maximum ROI, reallocating resources as needed to prioritize high-impact initiatives
- Fostered relationships with key stakeholders, media outlets, and influencers, securing PR opportunities and growing the brand's presence across multiple platforms
Director of Operations
Project Left Behind
01.2008 - 01.2014
- Co-led a 501(c)(3) non-profit organization dedicated to supporting orphaned and disadvantaged children worldwide
- Developed and executed comprehensive fundraising strategies, securing significant donations to fund orphanage maintenance, staff salaries, food and water supplies, school materials, healthcare, and transportation
- Organized and managed annual volunteer trips, facilitating immersive experiences for participants and fostering direct engagement with the children and communities served
- Established and maintained partnerships with international children's homes, ensuring effective allocation of resources and alignment with organizational goals
- Oversaw financial planning and budgeting, ensuring transparency and accountability in the use of funds
- Led marketing and public relations efforts to raise awareness of the organization's mission, including the development of promotional materials and management of social media platforms
- Coordinated with the board of directors to set strategic direction and evaluate program effectiveness
- Implemented volunteer training programs to prepare participants for international service, emphasizing cultural sensitivity and effective support strategies
Family Program Consultant
Lehigh Valley Health Network
01.2005 - 01.2013
- Designed and delivered 400+ tailored educational workshops for parents, educators, counselors, and healthcare professionals, addressing effective communication, positive discipline, and family dynamics across diverse cultural and socioeconomic backgrounds.
Provided individualized coaching to families, offering practical, strengths-based strategies to navigate challenges, foster resilience, and build healthy relationships.
Partnered with schools, corporations, and community organizations to develop inclusive programs that address unique needs, such as work-life balance, child development, and cross-cultural family dynamics.
Led engaging public speaking events and seminars, equipping parents and professionals with actionable tools to support children’s emotional well-being and strengthen family connections.
Created accessible resources and curriculum for community-based programs, ensuring that families from diverse backgrounds have the support and guidance needed to thrive.
Account Executive
Equity Management Inc.
01.1997 - 01.2002
- Managed the licensing and brand development of top-tier clients, including Chevrolet, General Motors, Jack Daniel’s, and Teflon, overseeing product development and global marketing initiatives
- Supported international licensing affiliates across 8 regions, ensuring consistency in brand representation and adherence to licensing agreements
- Led creative ideation sessions with clients to identify new product opportunities and innovative brand extensions
- Monitored competitor activities and market trends to develop quarterly business and marketing plans
- Collaborated with licensees to ensure timely product launches, maintain brand standards, and optimize sales performance
Education
Bachelor of Science -
Pennsylvania State University
University Park, PA12-1995
Skills
- Communication & Active Listening
- Coaching & Counseling Techniques
- Program Development & Facilitation
- Leadership & Team Collaboration
- Emotional Intelligence & Relationship Building
- Strategic Planning & Problem-Solving
Timeline
Vice President of Marketing
NuttZo LLC
01.2014 - 01.2017
Director of Operations
Project Left Behind
01.2008 - 01.2014
Family Program Consultant
Lehigh Valley Health Network
01.2005 - 01.2013
Account Executive
Equity Management Inc.
01.1997 - 01.2002
Bachelor of Science -
Pennsylvania State University
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