SHELLY CRESSLER
Mechanicsburg
Summary
Dynamic senior living professional with extensive experience in wellness, cognitive engagement, and personalized resident support. Skilled in conducting assessments, designing individualized programs, and leveraging technology to enhance participation and track measurable outcomes. Adept at leading educational events, building strong client relationships, and collaborating with interdisciplinary teams to promote brain health and overall well-being. Known for balancing compassionate, client-centered care with data-driven practices and strict adherence to HIPAA compliance.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Senior Living Counselor
Evertrue Cumberland Crossings
07.2025 - Current
- Present independent living apartment options to prospective residents and their families through personalized consultations, tours, and community presentations.
- Develop and maintain strong relationships with seniors, families, and referral sources to support occupancy goals.
- Guide prospects through the decision-making process with empathy and professionalism, addressing lifestyle, healthcare, and financial considerations.
- Partner with the marketing team to create and execute events, campaigns, and outreach initiatives that drive qualified leads.
- Track and report sales activity using CRM tools, ensuring timely follow-up and accurate documentation.
- Collaborate with operations, nursing, and resident life staff to ensure a seamless move-in experience.
Sales Partner for Garman Builders
New Home Star
09.2024 - 07.2025
- Lead sales for a luxury home community catering to affluent 55+ demographic.
- Serve as Team Lead for Sales Associate Marketing Initiatives and Hot Button Buyer Strategy, driving innovation across markets.
- Build and nurture realtor relationships, create outreach marketing campaigns, and execute personalized buyer experiences.
- Mentor new sales professionals and collaborate with internal teams to improve customer satisfaction and sales processes.
Wellness Entrepreneur | Senior Fitness & Brain Health Coach
Independent Practice – Central PA
08.2014 - Current
- Founded and operated a private wellness business tailored to adults 50+, focusing on vitality, brain health, and fall prevention.
- Certified Senior Fitness Specialist with training in cognitive support and functional movement for aging adults.
- Designed wellness workshops, partnered with medical providers, and coached clients through lifestyle transitions.
- Personally managed all sales and marketing, including lead generation, social media campaigns, referral outreach, and client onboarding.
- Designed and led group and one-on-one fitness programs for older adults, focusing on strength, balance, coordination, and flexibility to support both physical and cognitive health.
- Incorporated evidence-based movement techniques that promote memory retention and overall brain health.
- ACE Certified Personal Trainer, Certified Senior Fitness Coach, Certified Behavior Change Coach, Nutrition Coach
Pharmaceutical Sales Representative
Organon Pharmaceuticals
01.1999 - 01.2003
- Promoted women’s health products in physician offices and health systems, achieving consistent sales growth.
- Delivered clinical presentations, trained provider staff, and maintained strong provider relationships.
- Honed consultative sales and territory management skills, transferable to senior living outreach and relationship building.
Admissions Director
ManorCare Health Services
01.1997 - 01.1998
- Managed all aspects of admissions for a skilled nursing facility.
- Liaised with hospital discharge planners, physicians, and families to coordinate care transitions.
- Handled insurance verifications and provided education on Medicare/Medicaid/private pay options.
- Delivered compassionate support and guidance to families in crisis, ensuring census goals were met.
- Demonstrated strong leadership in admissions management, driving census growth through strategic sales and cross-functional team coordination.
Education
Bachelor's - English
Shippensburg University
Master's - Mass Communications
Shippensburg University
Skills
- Strategic Sales & Referral Development
- Marketing Campaigns & Brand Outreach
- Team Leadership & Staff Development
- Cross-Functional Team Collaboration
- Client Relationship Management
- Healthcare & Senior Living Expertise
- Brain Health & Fitness Programming
- Event Planning & Public Speaking
- Behavior monitoring
Certification
- Leadership Principles Certificate(In Progress)-Harvard Business School Online
- Certified Senior Fitness Health Coach-American Council on Exercise
- Certifications in Personal Training, Weight Management Nutrition, Behavior Change
- Active Pennsylvania Real Estate License
Timeline
Senior Living Counselor
Evertrue Cumberland Crossings
07.2025 - Current
Sales Partner for Garman Builders
New Home Star
09.2024 - 07.2025
Wellness Entrepreneur | Senior Fitness & Brain Health Coach
Independent Practice – Central PA
08.2014 - Current
Pharmaceutical Sales Representative
Organon Pharmaceuticals
01.1999 - 01.2003
Admissions Director
ManorCare Health Services
01.1997 - 01.1998
Master's - Mass Communications
Shippensburg University
Bachelor's - English
Shippensburg University
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