Shelly Northcott, BSN, RN, PMH-C

Certified in providing education to birthing persons and their families in physiological birth, self advocacy and holistic care in keeping with Spinning Babies concepts and principles.

• Champions a positive work environment by fostering open dialogue between educators, clinicians, administrators, and other stakeholders involved in the delivery of patient care.
• Evaluates clinical competencies of staff members, identifying areas for improvement and providing targeted training solutions.
• Collaborates with management to assess learning needs and develop customized training plans for various departments.

• Provides all phases of perioperative nursing care to clients in Same Day Surgery and Endoscopy
• Maintains thorough, accurate and confidential documentation in EMR
• Advocates for patients by understanding, supporting and respecting their rights, values and beliefs
• Trains and mentors new RNs on clinical skill and best practices, hospital policies and standards of care

• Supports client mental well-being by teaching relaxation techniques tailored specifically for use during pregnancy, labor and delivery as well as key clinical concepts and expectations to encourage fully informed decision making during the birth process.
• Contributes to a positive birth experience for clients by educating them on their rights, options, and decision-making strategies during labor and delivery.
• Improves class retention rates by creating a welcoming and engaging learning environment for expectant parents.

• Consistently rated 5-star instructor
• Provides students with hands-on demonstration and manages clinical assignments, performance and evaluation
• Uses individualized instruction techniques to educate students on patient observation, assessment, decision-making and health teaching
• Initiates new learning methods to ensure total student comprehension while maximizing learning time

• Provided exemplary clinical care of birthing persons, neonates and their families across the continuum of pregnancy, labor, birth and postpartum.
• Educated expectant parents on prenatal care, childbirth options, breastfeeding techniques, and newborn care for informed decision making.
• Contributed to efficient unit operations by maintaining accurate medical records, updating care plans, and documenting interventions.

• Implemented strategic approaches to promote growth by enhancing advertising, optimizing sales, updating pricing and managing new programs
• Motivated sales team by setting daily, weekly and monthly goals along with rewards
• Cultivated strong relationships with key organizations and professionals to support future business growth objectives
• Maintained current knowledge of pricing, products and services to leverage competitive edge and retain market share

• Implemented community outreach and engagement plans to reach vulnerable communities
• Developed engagement and outreach metrics to solicit community engagement

• Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals
• Managed company operations with responsibility for profit and loss, scheduling, training and inventory control
• Implemented policies and standard operating procedures and managed quality, customer service and logistics
• Delivered positive customer experiences by implementing effective quality assurance practices

• Managed independent external, executive level sales team, inside sales team, customer service staff and technical support to achieve consistent revenue goal attainment, successful sales initiatives and stellar performance with customer relations and support
• Pursued business relationships by qualifying clients, building individualized proposals and preparing final contracts
• Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives
• Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks
• Promoted products at trade shows across region, connecting with prospects and improving market penetration
• Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives
• Cultivated strong relationships with key organizations and professionals to support future business growth objectives