Sherry Lin
Philadelphia
Summary
Data-driven and customer-focused professional with hands-on experience in market research, competitive analysis, and strategic marketing execution. Proven ability to generate actionable insights, improve customer experience, and support business growth through data-informed decisions. Skilled in stakeholder communication, team coordination, and delivering results in fast-paced environments.
Overview
3
3
years of professional experience
Work History
Assistant Manager
The Shake Seafood
06.2022 - Current
- Developed and executed marketing strategies, tripling customer traffic and increasing daily profits by $2,000 within two months of opening.
- Monitored market conditions and delivered actionable insights to leadership.
- Coordinated events and marketing strategies to help the company continuously attract customers during off-peak season.
- Managed internal teams and coached new employees on customer service best practices.
Sales and Marketing Representative
WiseSorbent Technology LLC
07.2023 - 11.2023
- Conducted market research to assist the company in expanding their customer base by opening a new business market for the company's existing products.
- Build and promote strong, long-lasting customer relationships through understanding clients' needs and providing solutions accordingly.
- Conducting market analysis to assess evolving customer needs, emerging product trends, and competitive positioning to support data-driven strategic decisions.
- Achieved growth and sales target by developing new customers through various channels.
Assistant Store Manager
Momoka Ramen
02.2022 - 07.2022
- Conducted competitive and market analysis to inform strategic business plans that enhanced customer targeting and secure market presence within half a year.
- Built and maintained strong customer relationship and satisfaction by identifying client needs and tailoring solutions accordingly.
- Evaluated customer feedback and adjust products, marketing strategies, and business plans to better fit consumer needs, which led the business to open a new branch in just over a year.
- Delivered exceptional customer service and ensured customer satisfaction in a fast-paced environment.
Education
Bachelor of Science - Co-Major: Operations Management & Marketing
Drexel University
Philadelphia, PA06.2023
Skills
- Languages: Fluent in Mandarin Chinese
- Software Skills: Qualtrics, Google Drive, Microsoft Office, PowerPoint, Word, Excel, Outlook, RStudio
- Social Media Skills: Facebook, Instagram, LinkedIn, YouTube, TikTok
- Certificates: Meta Certified Digital Marketing Associate
Languages
Chinese (Mandarin)
Native or Bilingual
Timeline
Sales and Marketing Representative
WiseSorbent Technology LLC
07.2023 - 11.2023
Assistant Manager
The Shake Seafood
06.2022 - Current
Assistant Store Manager
Momoka Ramen
02.2022 - 07.2022
Bachelor of Science - Co-Major: Operations Management & Marketing
Drexel University
Awards
Drexel Grant, Drexel University, 2018-2023, AJ Drexel Scholarship, Drexel University, 2018-2023
Relevant Coursework
- Supply Chain Management
- Operational Management
- International Business
- Revenue Management
- Technology Management
- Service Operations Management
- Consumer Behavior
- Strategy & Competitive Advantage
- Marketing Insights
Activities
Member, Drexel University's CSSAD, 2018-2023
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