SHIQI ZHONG
Philadelphia
Summary
Marketing professional with a Master's in Integrated Marketing Communications and hands-on experience managing social media campaigns and conducting market research. Proven track record in enhancing customer engagement and brand visibility through targeted strategies and promotional content.
Overview
5
5
years of professional experience
Work History
Owner & Marketing Manager
Cube Café
Philadelphia
10.2018 - 11.2022
- Managed daily operations of an independently owned café, overseeing customer service, inventory management, and vendor relationships.
- Developed and executed social media marketing campaigns across Instagram and WeChat to increase brand visibility and customer engagement.
- Created promotional materials and coordinated local marketing initiatives with neighboring businesses and community partners.
- Conducted market research and customer feedback analysis to identify consumer preferences and improve product offerings.
- Introduced new menu items and seasonal promotions, contributing to business growth and customer retention.
- Collaborated with suppliers and negotiated pricing agreements to improve operational efficiency and reduce costs.
Marketing Intern
Beijing Energy International Holdings Co., Ltd.
Beijing
06.2019 - 07.2019
- Assisted in planning and executing marketing events and promotional activities for corporate brands and business partners.
- Supported project managers in coordinating event logistics, vendor communications, and cross-functional collaboration.
- Conducted market and customer research to support campaign planning and decision-making.
- Maintained customer relationship records and assisted with marketing documentation and reporting.
Operations Assistant
Happy Bowl-Water Town Culture Communication Co., Ltd.
Mianyang
06.2017 - 08.2017
- Supported daily operational activities within a large recreational water park.
- Assisted in vendor negotiations and procurement activities to optimize operational costs.
- Helped prepare contracts and coordinated communications between project stakeholders.
Education
Master of Professional Studies - Integrated Marketing Communications
Georgetown University
Washington, DC05-2024
Bachelor of Science - Marketing
Rutgers University–Camden
Camden, NJ05-2022
Skills
Marketing Tools
- Google Analytics
- Google Ads
- Meta Business Suite
- Canva
- Microsoft Excel
- SPSS
Marketing Skills
- Social Media Marketing
- Content Creation
- Brand Marketing
- Market Research
- Customer Relationship Management (CRM)
Languages
- Mandarin (Native)
- English
Timeline
Marketing Intern
Beijing Energy International Holdings Co., Ltd.
06.2019 - 07.2019
Owner & Marketing Manager
Cube Café
10.2018 - 11.2022
Operations Assistant
Happy Bowl-Water Town Culture Communication Co., Ltd.
06.2017 - 08.2017
Master of Professional Studies - Integrated Marketing Communications
Georgetown University
Bachelor of Science - Marketing
Rutgers University–Camden