Stefanie Claypoole

Over the past 12 years, I’ve helped Church Farm School expand its brand locally and nationally as a member of the school’s Advancement team. I’ve grown the school’s fundraising and enrollment programs, built its social media and online profile, developed a new website, generated an annual calendar of content and events and worked closely with senior leadership to establish a clear, consistent brand that inspires engagement and philanthropy for the school from longtime and new friends.

Some key achievements include:

• Leading the strategic content strategy for all external communications and marketing, including digital and print publications, website, blogs, social media channels, events, videography and photography
• Producing two annual 28-page Advancement publications as well as multiple stewardship and appeal campaigns annually that grew the school’s Annual Fund year-over-year
• Helping steward a $15.5M Capital Campaign “For the Boys”
• Generating interest and philanthropy for new Endowed Funds
• Earning the school a silver Telly award for a documentary created to share a beloved tradition
• Overseeing the design and implementation of a new website and microsite to celebrate the school’s Centennial
• Creating an internal and external speaker series to introduce new friends to the school and to improve the student experience

• Develop and execute all external communications to customers, prospects and the media
• Direct public relations and advertising activities
• Write annual magazine
• Support video production, website, Marcomm, product launch and event teams

• Staff writer and columnist for Montgomery County-based weekly newspapers covering politics, events, features, news, education and the arts
• Contributing writer for Montgomery County/Chester County Town & Country Living magazines with focus on Home, Style and Food features