Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

TAM MASEKO-PURNELL

Philadelphia

Summary

Strategic Client Partner with 10+ years of experience driving enterprise growth through AI-enabled data solutions, multilingual localization strategies, and high-impact partnerships across the tech, healthcare, and life sciences sectors. Secures strategic accounts and drives global revenue growth while scaling enterprise solutions across complex markets. Combines operational excellence with client-focused, collaborative leadership to deliver innovation, partnership value, and sustainable business outcomes. Trusted advisor to senior stakeholders—translating complexity into clarity, accelerating market entry, and delivering measurable results.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Client Partner – AI Data & Digital Globalization Solutions

Centific
05.2022 - Current
  • Led enterprise AI adoption programs across regulated industries, including multilingual content localization and CX transformation.
  • Orchestrates AI and localization strategies that scale across global markets—enhancing multilingual content delivery, cultural relevance, and operational efficiency.
  • Applies deep expertise in localization workflows, content engineering, and platform integration to optimize delivery across 200+ languages.
  • Analyzed AI business requirements and translated them into tailored, scalable solutions that aligned efficiently with strategic objectives.
  • Oversaw complex SaaS deployments, aligning global delivery teams and senior stakeholders to drive cross-functional success.
  • Spearheaded multimillion-dollar account growth through consultative selling and executive engagement.
  • Enabled enterprise localization across 200+ languages via AI-powered workflows—achieving 30% faster time-to-market, 20% cost savings, and 35% productivity uplift.
  • Positioned Frontier AI Data Foundry as a critical driver of enterprise AI/ML acceleration—resolving data scarcity and compressing model training cycles.
  • Delivered computer vision initiatives in automotive, pharma, and CPG—advancing real-time perception and autonomous system integration.
  • Drove 30%+ YoY expansion of strategic accounts through tailored solution design and stakeholder alignment.

Business Development Director – Healthcare & Life Sciences

Acolad Group
01.2020 - Current
  • Collaborating with executive leadership to define and execute U.S. commercial strategy within the life sciences sector.
  • Conducting in-depth market research to identify white space opportunities and design customer-specific go-to-market plans.
  • Shaping strategic positioning of Acolad’s life sciences portfolio by articulating the pivotal role of localization in regulatory compliance, innovation enablement, and patient-centric engagement.
  • Leading full-cycle sales execution, building high-trust client relationships, and closing multi-year contracts.
  • Guiding internal delivery teams to uphold excellence in contract performance and service delivery.
  • Secured multimillion-dollar localization contracts with leading biotech and medtech organizations expanding into European, APAC, and LATAM markets.
  • Consistently exceeded sales targets, contributing double-digit growth within the life sciences vertical.
  • Improved client onboarding and retention by streamlining solution customization and regulatory alignment.
  • Elevated firm visibility through strategic participation in industry conferences and localization forums.

Business Development Manager

CPSL Corp
03.2017 - 12.2019
  • Collaborated with executive leadership to define and execute U.S. commercial strategy within the life sciences sector.
  • Conducting in-depth market research to identify white space opportunities and design customer-specific go-to-market plans.
  • Shaping strategic positioning of the firm’s life sciences portfolio by articulating the pivotal role of localization in regulatory compliance, innovation enablement, and patient-centric engagement.
  • Led full-cycle sales execution, building high-trust client relationships, and closing multi-year contracts.
  • Guided internal delivery teams to uphold excellence in contract performance and service delivery.

Market Development Director

Journal of Medical Insights
03.2017 - 06.2017
  • Led global market entry strategy and GTM execution for a digital medical publishing platform.
  • Conducted competitive and sector analysis to guide platform development and expansion.
  • Mentored international account managers across EMEA, APAC, and the Americas to unify brand outreach.

Business Development Manager

Samaritans-At-Last, LLC
03.2015 - 02.2017
  • Developed growth strategies across healthcare segments, with emphasis on Center for Medicare & Medicaid Services (CMS)-regulated markets.
  • Launched scalable marketing programs, supported expansion in policy-driven verticals.
  • Delivered research on policy and market shifts, and advised leadership on positioning and outreach.
  • Built strategic relationships with C-suite and public sector influencers to accelerate market entry.

Financial Planning & Analysis Manager

Intel Corporation
01.2010 - 12.2013
  • Oversaw all financial planning and forecasting for Intel’s EMEA region.
  • Presented monthly reporting and analysis to senior leadership and CFO.
  • Managed site-wide payroll, vendor management, and administrative budgets.

Corporate Services Intern

Digistics
03.2009 - 12.2010
  • Supported daily operations across administrative, HR, and facility management functions.
  • Collaborated with teams to optimize internal workflows, including digital file organization and vendor communication.
  • Assisted with onboarding logistics and employee engagement efforts to improve workplace efficiency.
  • Prepared internal reports and coordinated scheduling for cross-functional meetings and events.
  • Maintained confidential records with a high level of accuracy and integrity.

Education

Bachelor of Commerce - Marketing Management

University of Pretoria
01.2008

Graduate Certificate - Strategic Business Management

University of Cape Town
01.2013

Skills

  • Sales Tools: Salesforce, HubSpot CRM, LinkedIn Sales Navigator, Zoho CRM, Marketo, Pipedrive
  • Productivity Suites: Microsoft Office Suite, G Suite, Trello, Slack, Asana, Zoom
  • Reporting & Analysis: Tableau, Google Analytics
  • Languages: English (Native), Zulu, Sotho (Fluent), Afrikaans(Conversational)

Certification

Artificial Intelligence Expert Certified (CAIEC), AI Business Analyst Certificate, Prompt Engineering Foundation Professional Certificate, AI Risk Manager Professional Certificate

Languages

Fluent in: English, Swati, Zulu, Sotho, Afrikaans

Timeline

Client Partner – AI Data & Digital Globalization Solutions

Centific
05.2022 - Current

Business Development Director – Healthcare & Life Sciences

Acolad Group
01.2020 - Current

Business Development Manager

CPSL Corp
03.2017 - 12.2019

Market Development Director

Journal of Medical Insights
03.2017 - 06.2017

Business Development Manager

Samaritans-At-Last, LLC
03.2015 - 02.2017

Financial Planning & Analysis Manager

Intel Corporation
01.2010 - 12.2013

Corporate Services Intern

Digistics
03.2009 - 12.2010

Graduate Certificate - Strategic Business Management

University of Cape Town

Bachelor of Commerce - Marketing Management

University of Pretoria

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TAM MASEKO-PURNELL