Taylor Lutz
New Castle
Summary
Detail-oriented marketing professional with experience coordinating digital marketing campaigns, building and optimizing paid advertising campaigns, analyzing performance data, managing budgets, and maximizing ROI. Knowledgeable in Google Ads, Microsoft Ads, Meta Ads, and Reddit Ads, with strong analytical, organizational, and communication skills and a Bachelor's degree in Marketing.
Overview
1
1
Certification
3
3
years of post-secondary education
5
5
years of professional experience
Work History
Account Manager
Direct Online Marketing
Pittsburgh
04.2026 - Current
- Managed a portfolio of client accounts by coordinating projects, tracking deadlines, and ensuring timely completion of deliverables.
- Collaborated with cross-functional teams and clients to communicate updates, resolve issues, and support successful project execution.
- Prepared reports, analyzed performance data, and provided recommendations to support business objectives and informed decision-making.
- Prioritized multiple projects in a fast-paced environment while maintaining accurate documentation, meeting deadlines, and delivering high-quality client support.
Starbucks
Emily Bresnahan
Butler
09.2024 - Current
- Collaborated with team members to enhance efficiency of beverage preparation processes.
- Delivered exceptional customer service by addressing inquiries and resolving issues promptly, ensuring customer satisfaction.
- Applied upselling techniques to promote bakery items and specialty drinks, contributing to increased average order value.
Stonefruit Coffee Co.
Hunter Langenheim
Youngstown
06.2021 - 06.2024
- Crafted and served diverse coffee beverages, enhancing customer satisfaction.
- Organized and prioritized tasks to meet service goals effectively.
- Coordinated with team members to maintain efficient service during peak hours.
Education
Bachelor Of Science (BSBA) - Marketing
Slippery Rock University of Pennsylvania
Slippery Rock, PA 08.2022 - 12.2025
Skills
- Client relationship management
- Campaign management
- Report preparation
- Data analysis
- Team collaboration
- Strategic account planning
Affiliations
Member of American Marketing Association (AMA)
October 2024 – Present
- Collaborated with team members to create and present marketing campaigns through social media.
Accomplishments
Alpha Mu Alpha National Marketing Honor Society — Member, Inducted October 2025
- Honor society recognizing top marketing students for high academic performance and professionalism in marketing.
Certification
- CITI Program Certification — Collaborative Institutional Training Initiative (February 2025)
Certified in research ethics, compliance, and responsible conduct of research. - AI-Powered Shopping Ads Certification — Google(March 2025)
Validated expertise in creating and optimizing AI-driven shopping campaigns on Google Ads. - Google Analytics Certification — Google (March 2025)
Demonstrated proficiency in data analysis, performance measurement, and digital marketing insights.
Timeline
Account Manager
Direct Online Marketing
04.2026 - Current
Starbucks
Emily Bresnahan
09.2024 - Current
Bachelor Of Science (BSBA) - Marketing
Slippery Rock University of Pennsylvania
08.2022 - 12.2025
Stonefruit Coffee Co.
Hunter Langenheim
06.2021 - 06.2024