Taylor Ritson
Harrisburg
Summary
Dynamic digital artist with over three years of experience in crafting compelling visual content for social media, web and digital campaigns. Expertise in 2D animation, illustration and multimedia storytelling, enhancing brand identity and boosting audience engagement. Recognized for consistently delivering high-volume creative output while optimizing asset workflows and collaborating effectively with cross-functional teams to drive large-scale initiatives. Passionate about leveraging creativity to create impactful narratives that resonate with wide audiences.
Overview
6
6
years of professional experience
Work History
Digital Artist
PA Senate Republican Caucus
04.2023 - Current
- Enhanced social media visibility and engagement through creation of 2D graphic animations and multimedia content tailored for platform-specific audiences.
- Executed filming and editing of video and audio content for websites and social platforms, adhering to established brand standards.
- Photographed and retouched images for digital and print media, enhancing visual storytelling and maintaining consistent brand aesthetics.
- Managed more than 5,000 design and motion graphics projects, achieving high on-time delivery rates and improving workflow efficiency.
- Enhanced file management strategy for 500,000+ digital assets, resulting in decreased retrieval time and strengthened collaboration with both internal and external partners.
- Implemented an Adobe Experience Manager (AEM) DAM system, increasing asset accessibility, accelerating project turnaround, and improving brand consistency across channels.
- Advised on aesthetic strategies for campaign projects and promotional events.
Digital Artist
Freelance
01.2020 - Current
- Designed updated logo and branding for Hempfield Area Senior High School's Girls Field Hockey Team, modernizing visual identity and strengthening team recognition.
- Developed custom invitations using photography, illustration, and layout design, driving repeat business and long-term client relationships.
- Developed annual t-shirt graphics for Excela Health's mental health awareness initiatives promoting community involvement and fundraising activities.
- Designed professional logos for the University of Pittsburgh at Johnstown Nursing Club, collaborating directly with student leaders on creative direction.
Multimedia Designer Intern
PA Senate Majority Leader
02.2022 - 11.2022
- Produced a 5-part animated series for the PA Breast Cancer Coalition that reached 50,000+ viewers and received statewide media coverage.
- Supported development of Women's History Month multimedia campaigns spotlighting Female Front Line Workers, contributing to a widely recognized social media initiative.
- Coordinated creative meetings and project timelines, improving communication and ensuring on-time deliverables.
- Spearheaded the creation of social media content calendars and planning efforts for digital campaigns and initiatives.
- Created and curated digital content using Adobe Creative Suite, contributing to increased engagement and stronger social media branding.
Education
Bachelor of Fine Arts - Animation and Visual Effects
Point Park University
Pittsburgh, PA04-2022
Skills
- Adobe Creative Suite
- Asset Management
- Project Management
- Illustration
- Motion Graphics
- Videography
- Photography
- Color Theory
- Typography
- Graphic Design
- Photo Editing
- Video Editing
Timeline
Digital Artist
PA Senate Republican Caucus
04.2023 - Current
Multimedia Designer Intern
PA Senate Majority Leader
02.2022 - 11.2022
Digital Artist
Freelance
01.2020 - Current
Bachelor of Fine Arts - Animation and Visual Effects
Point Park University
VOLUNTEERING & LEADERSHIP
- Point Park University Conservatory of Performing Arts
- 08/2021 - 04/2022
- Animation Student Representative
- Pittsburgh, PA