Theresa Pogach
Ambler
Summary
Classroom educator turned lead content strategist with 10+ years of classroom experience and specialized expertise in Science of Reading methodologies. Skilled at translating complex educational concepts into compelling, accessible content for diverse audiences including teachers, administrators, and edtech adopters. Proven track record creating engaging marketing materials, white papers, and digital content that drives engagement while maintaining educational integrity. Passionate about creating content that empowers educators to implement research-backed literacy practices.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Content Strategist
Lincoln Financial Group
01.2023 - Current
- Craft compelling headlines that effectively capture readers' attention and boost article clicks.
- Participate in regular editorial meetings to brainstorm ideas, discuss editorial directions, and provide insights based on personal expertise.
- Utilize research skills to prepare for a wide range of marketing campaigns related to financial wellness and literacy among our clients.
- Spearheaded a paper-to-digital statement conversion campaign, surpassing conversion targets and reducing costs through successful email marketing and increased online registration rates.
- Developed engaging content for internal communications and marketing materials.
Freelance Content Strategist
Lexia Learning: Science of Reading Solutions
01.2023 - Current
- Create compelling marketing copy and educational resources that support the implementation of the Science of Reading across all 50 states.
- Transform technical literacy concepts into accessible, persuasive content that targets specific educator pain points.
- Key Deliverables: White papers, blog posts, case studies, infographics, instructional decks, and targeted email campaigns.
- Collaborate with the marketing team to craft messaging that resonates with various educational stakeholders, including district administrators, school leaders, and classroom teachers.
- Support product adoption through clear, research-backed content that demonstrates implementation success.
- Developed engaging digital content aligned with Science of Reading methodologies.
Freelance Contributor
The Educator's Room
12.2021 - Current
- Utilize writing, editing, and re-editing skills to produce engaging content for a teacher audience.
- Conduct research using verified sources.
- Explored educational issues related to equity, inclusion, and systemic change.
- Brainstorm and pitch conceptual ideas, seeing them from spark to fruition.
- Provide writing support and constructive feedback during writers' collaborative sessions.
- Developed engaging educational content for diverse learning audiences.
Educational Expert: Literature and History
Enotes
11.2021 - Current
- Write clear and organized responses to college-level questions related to history and literature.
- Work under tight deadlines to respond to student queries.
- Apply feedback from editors to ensure consistently excellent content.
- Conduct detailed research to ensure accurate writing.
- Self-motivated, with a strong sense of personal responsibility.
Instructional Curriculum Designer
Study.com
09.2022 - 02.2024
- Researched, wrote, and edited engaging, educational content optimized for digital learning environments.
- Redesigned existing content to maximize SEO performance (on-page, off-page, and technical).
- Applied market research to customize content for targeted educational audiences.
- Ensured a consistent voice and high-quality standards across all deliverables.
- Developed engaging curriculum frameworks aligned with educational standards.
Middle School Interactive Humanities Teacher
AIM Academy
06.2021 - 01.2023
- Encouraged active learning by designing lessons and projects to engage problem-solving and creative abilities.
- Created individualized learning profiles for middle school students diagnosed with a variety of learning differences, including ADD, ADHD, dyslexia, dysgraphia, and dyscalculia.
- Designed and implemented original lessons, incorporating a variety of EdTech solutions.
- Developed an engaging humanities curriculum to enhance student comprehension and critical thinking skills.
English Language Arts Teacher
Village School
08.2015 - 06.2021
- Prepared Common Core-aligned instruction, course materials, and lessons.
- Lead Teacher: Mentored teachers while demonstrating best practices in curriculum design.
- Collaborated with fellow teachers to evaluate and re-evaluate our curriculum year over year to ensure we always delivered exceptional instruction that resonated with every student.
- Developed engaging lesson plans to foster critical thinking and creativity in students.
2nd/3rd Grade Classroom Teacher
Village School
08.2007 - 06.2015
- Developed strong relationships with parents through open communication, and regular progress updates.
- Participated in professional development opportunities consistently, staying up to date with current teaching trends and research-backed strategies.
- Integrated critical thinking exercises into daily lessons, challenging students to analyze problems from multiple perspectives.
- Assessed student progress regularly through formative and summative assessments, guiding instructional decisions based on data.
- Mentored developing teachers and assistant teachers.
- Designed curriculum materials.
- Designed and implemented engaging lesson plans aligned with state standards.
Education
Bachelor of Arts - English (Writing Emphasis)
Loyola Marymount University
Los Angeles, CAMaster of Science - Educational Leadership And Management
Fort Hays State University
Fort Hays, KansasSkills
- Science of Reading Expert with hands-on classroom implementation experience
- Educational Content Development across multiple formats (digital, print, marketing)
- Compelling Copywriting that resonates with educator audiences
- Strategic Content Marketing with SEO optimization expertise
- EdTech Content Creation including product messaging and user materials
- Technical Writing for educational products and curriculum resources
Certification
California State Multiple Subject Credential
Personal Information
Title: Education Copywriter And Content Specialist
Certifications
08-2009
Timeline
Content Strategist
Lincoln Financial Group
01.2023 - Current
Freelance Content Strategist
Lexia Learning: Science of Reading Solutions
01.2023 - Current
Instructional Curriculum Designer
Study.com
09.2022 - 02.2024
Freelance Contributor
The Educator's Room
12.2021 - Current
Educational Expert: Literature and History
Enotes
11.2021 - Current
Middle School Interactive Humanities Teacher
AIM Academy
06.2021 - 01.2023
English Language Arts Teacher
Village School
08.2015 - 06.2021
2nd/3rd Grade Classroom Teacher
Village School
08.2007 - 06.2015
Master of Science - Educational Leadership And Management
Fort Hays State University
Bachelor of Arts - English (Writing Emphasis)
Loyola Marymount University