Job Search Status
Open to workDesired start date: Open to discussion
Open To Work
Tony Barczynski
Bethlehem
Work Preference
Summary
Strategic Brand Manager skilled in executing digital marketing campaigns and managing significant budgets. Expertise in brand strategy and consumer engagement fosters market differentiation and drives successful product launches. Strong leadership and cross-functional collaboration propel impactful marketing initiatives aligned with business objectives.
Overview
30
30
years of professional experience
Work History
Brand Manager
Banko Beverage Company
Allentown
01.2020 - Current
- Developed brand strategies that strengthened market presence and engaged target consumers.
- Managed digital marketing campaigns that increased brand visibility and fostered customer interaction.
- Collaborated with cross-functional teams to effectively launch new product initiatives.
- Oversaw brand guidelines to maintain consistency across all marketing materials and reinforce brand identity.
- Conducted competitive analysis to identify opportunities for brand differentiation.
- Analyzed market trends to guide product development and strategic positioning.
- Facilitated training sessions for sales teams on brand messaging and positioning.
- Maintained budgets for all marketing activities while adhering to financial parameters.
Marketing Manager
Banko Beverage Company
Allentown
01.2016 - Current
- Formulated and launched marketing campaigns, driving profitability for new beverage products.
- Developed and executed social media strategies to enhance brand visibility and increase sales.
- Collaborated with sales teams to align marketing initiatives with overall business objectives.
- Oversaw budget allocation for marketing projects, ensuring efficient resource utilization aligned with strategic goals.
- Coordinated with external agencies to manage advertising and public relations efforts.
- Trained junior staff on marketing best practices and effective campaign execution.
- Maintained relationships with key customers through proactive communication and engagement initiatives.
- Performed market analysis to gain insights into target audiences and consumer behavior.
Merchandising and Sign Production
Banko Beverage Company
Allentown
05.1996 - 12.2016
- Executed day-to-day duties with accuracy and efficiency.
- Developed innovative solutions that improved team collaboration and outcomes.
- Collaborated with diverse coworkers to achieve product-related goals.
- Resolved customer issues promptly to promote high satisfaction.
- Streamlined task organization and prioritization to consistently meet service objectives.
- Assessed customer needs rapidly to improve service delivery and satisfaction.
- Provided exceptional service through face-to-face and phone interactions.
- Utilized advanced technical skills to troubleshoot complex problems.
Education
Associate of Science - Industrial Engineering
University of Dayton
Dayton, OHSkills
- Brand strategy
- Product launch
- Campaign management
- Advertising management
- Brand promotion
- Competitive analysis
- Consumer insights
- Data-driven decisions
- Sales alignment
- Social media strategy
- Brand partnerships
- Communication skills
Timeline
Brand Manager
Banko Beverage Company
01.2020 - Current
Marketing Manager
Banko Beverage Company
01.2016 - Current
Merchandising and Sign Production
Banko Beverage Company
05.1996 - 12.2016
Associate of Science - Industrial Engineering
University of Dayton