Tracie Rollins
Harrisburg
Summary
Highly skilled Membership Executive with experience in managing and growing membership programs. Key strengths include strong communication skills, relationship building, and strategic planning. Have successfully implemented innovative strategies to increase member acquisition and retention rates. Known for effectively driving member engagement and satisfaction across multiple platforms. Dedicated sales professional offering extensive experience partnering with customers and exceeding expectations. Highly skilled at identifying needs of customers and offering products or services designed to meet those needs.
Overview
19
19
years of professional experience
Work History
Membership Executive
Pennsylvania Chamber Of Business And Industry
Harrisburg
03.2022 - 05.2025
- Developed and implemented membership engagement strategies, improving member satisfaction and program effectiveness.
- Analyzed member feedback to identify trends and recommend program enhancements.
- Collaborated with marketing team to create targeted recruitment campaigns.
- Prepared comprehensive reports on membership statistics for executive review.
- Conducted outreach programs to engage potential members, generating sales through networking and cold calling.
- Negotiated advantageous deals with minimal oversight, closing significant sales opportunities.
- Executed updated marketing plans that enhanced brand exposure and increased customer traffic.
- Exceeded revenue goals by leveraging consultative sales skills and expanding personal sales portfolio.
Director of Meetings and Events
Carlisle Construction Materials
Carlisle
02.2019 - 03.2022
- Executed strategic planning for high-volume, large-scale incentive and sales events in B2B and B2C sectors.
- Led cross-functional teams to ensure seamless execution of events, marketing materials, and travel logistics.
- Implemented best practices to enhance attendee engagement and overall experience.
- Built strong relationships with key stakeholders to increase event attendance year over year.
- Conducted thorough site visits to review logistics plans with venue personnel prior to events.
- Monitored registration accuracy and ensured timely follow-up on outstanding payments.
- Analyzed participant feedback to inform future program development and improvements.
- Managed financial processes including bill verification, contract negotiation, and payment approvals.
Director of Catering and Convention Services
IHG Corporation; Radisson Hotel
Camp Hill
11.2014 - 02.2019
Director of Catering and Events
Hilton Hotels
Alexandria
08.2011 - 11.2014
Convention Services Manager
Hilton Hotels
Washington
03.2006 - 08.2011
Education
Master of Science -
Wilmington University
Wilmington, DE01.2014
Bachelor of Science -
University of Maryland
College Park, MD01.2012
Skills
- Membership and communication engagement
- Database management
- Performance and data analysis
- Sales forecasting, budget management, and financial acumen
- Contract negotiation
- Relationship and network building
- Marketing strategy
- Cross-functional collaboration
- Trend identification
- Direct sales and revenue generation
- Problem-solving aptitude
- Team leadership
- Interpersonal communication
- Sales funnel management
- Retention strategies
References
Available upon request.
Hobbies and Interests
Football Season, Woodworking, Travel
Affiliations
- 20+ years of direct sales, customer and member services, retention and new business.
COMMUNICATION
As a seasoned and senior project manager for major corporations related to meeting and event deliverables, I excel at identifying strengths as well as opportunities for improvement resulting in immediate results. My track record tells my story better than I can with savings to my previous employer of over $5 million in potential lost revenue during the pandemic through contract negotiations, networking and personal relationships to deliver these results.
Timeline
Membership Executive
Pennsylvania Chamber Of Business And Industry
03.2022 - 05.2025
Director of Meetings and Events
Carlisle Construction Materials
02.2019 - 03.2022
Director of Catering and Convention Services
IHG Corporation; Radisson Hotel
11.2014 - 02.2019
Director of Catering and Events
Hilton Hotels
08.2011 - 11.2014
Convention Services Manager
Hilton Hotels
03.2006 - 08.2011
Master of Science -
Wilmington University
Bachelor of Science -
University of Maryland
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