Ulrica Ding

(Digital Experience and Vehicle Intelligence Team)

• Owned the end-to-end product lifecycle for the “Related Content” discovery module across the Fisker mobile app and in-vehicle infotainment system, which was underperforming with a 1.5% CTR across EV owners.
• Analyzed user session telemetry, including in-car touchscreen interactions and mobile behavioral data, and formed the product hypothesis that topic-based exploration would outperform existing driver profiles and creator-centric recommendations.
• Authored a comprehensive Product Requirements Document defining success metrics, technical constraints, UX flows, and integration points with the vehicle’s cloud content pipeline.
• Led the full A/B experiment lifecycle, coordinating with a three-engineer pod and a data analyst to ensure a clean rollout, while maintaining alignment with cross-functional stakeholders in Design and Vehicle Software.
• Launched the winning variant, driving a 12% increase in module CTR, and a 0.5% lift in session watch time, directly improving a core digital engagement KPI.

(Community and Group Experience Team)

• Led the 0-to-1 development of the Community Polls feature to replace low-signal text posts, and drive more structured, high-quality engagement within Douban Groups.
• Conducted requirement discovery by interviewing 10 super-mod stakeholders and analyzing five competitors, including Reddit, Discord, and Zhihu, to define the MVP scope and success criteria.
• Translated the PRD into more than 20 user stories, prioritized the feature backlog, and facilitated sprint planning and grooming for a four-engineer development pod.
• Coordinated the full go-to-market rollout with the Community Operations team, producing internal documentation and launch guidelines. The feature reached over 5,000 polls created, and generated a 30% lift in community engagement, measured by votes and comments, in the first week.