Valerie Daly
Newtown Square
Summary
Innovative digital marketing professional specializing in customized strategies and campaign execution. Expertise in content creation, analytics, and client relationship management, enabling small businesses to enhance engagement and increase conversions across various platforms and industries.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Freelance Digital Marketing Architect
Up Your Media
05.2022 - Current
- Crafted and implemented comprehensive digital marketing strategies addressing unique needs of diverse clients.
- Delivered tailored digital marketing strategies, managed social media presence, developed campaigns, and reported performance metrics for small business clients.
- Executed and optimized social media campaigns across multiple platforms to enhance client engagement.
- Conducted in-depth market research to identify target audiences and trends.
Digital Marketing Specialist / Social Media Manager
GVI Media
03.2014 - Current
- Developed and executed multichannel marketing strategies, managing branded social media platforms, creating campaigns, overseeing scheduling and approvals, and analyzing performance metrics to optimize engagement and conversions.
- Developed digital marketing strategies that increased brand visibility and engagement.
- Managed social media campaigns across various platforms, driving audience interaction and fostering community engagement.
- Created and optimized content for websites to improve search engine rankings.
Owner / Operator
Incredible Inflatables
01.2013 - 09.2022
- Founded and operated event rental business; led marketing, branding, operations, and customer acquisition efforts.
- Managed daily operations of inflatable rental business, ensuring seamless service delivery.
- Coordinated logistics for delivery and setup of inflatables, optimizing scheduling and resource allocation.
- Oversaw inventory management and maintenance of equipment.
Sales Manager
Crump Life Insurance Services, Inc.
Exton
02.2005 - 09.2008
- Formulated strategic sales plans to strengthen market presence and stimulate growth.
- Cultivated relationships with key clients and retained existing customers to ensure sustained revenue.
- Opened new accounts and managed existing ones, fostering professional relationships to support client needs.
- Performed sales consultations and educated clients on products and services.
- Resolved customer complaints regarding sales and service.
Account Representative
Crump Life Insurance Services
08.2001 - 02.2005
- Managed client relationships to ensure satisfaction and retention.
- Resolved conflicts promptly to maintain strong client partnerships.
- Trained junior team members on best practices for client management.
- Managed agent relationships, product support, underwriting coordination, and policy service assistance.
- Provided technical support to customers.
- Utilized problem-solving skills when dealing with difficult customers.
Education
BS - Communications, French
West Chester University
Skills
- Digital Marketing Strategy
- Campaign Development
- Lead Generation
- Paid Social Advertising
- Search Engine Optimization
- Social Media Management
- Content creation
- Visual Content Strategy
- Analytics & Performance Reporting
- Client Relationship Management
- Brand Voice Development
Certification
- Advanced Social Media Strategist
- Google Analytics
- Facebook Certified Community Manager
- Digital Marketing Certification
Key Clients
- Jennifer Crawford Realtor
- M2 Ticket Concierge
- McCallin Law
- Ellis Athletic Center
- Sage Clinic
- Sidework Construction & Maintenance
- KAPtivate Consulting
Timeline
Freelance Digital Marketing Architect
Up Your Media
05.2022 - Current
Digital Marketing Specialist / Social Media Manager
GVI Media
03.2014 - Current
Owner / Operator
Incredible Inflatables
01.2013 - 09.2022
Sales Manager
Crump Life Insurance Services, Inc.
02.2005 - 09.2008
Account Representative
Crump Life Insurance Services
08.2001 - 02.2005
BS - Communications, French
West Chester University