Varshith Merugu
State College
Summary
Content Creator | Entrepreneur | Personal Branding Expert
- Managing two Instagram pages (English & Telugu) with 70K+ followers, focusing on self-development, personal branding, lifestyle, and personal care.
- Founder of a personal branding agency, helping FMCG and consumer brand founders grow their Instagram presence, generating 10M+ monthly views across client accounts.
- Expertise in content strategy, audience growth, high-ticket lead generation, and storytelling.
- Skilled in data-driven content optimization, outreach systems, and building authority through consistent, high-impact content.
Overview
4
4
years of professional experience
Work History
Co-Founder
Wassup Media Co
Hyderabad
11.2024 - Current
- Scaled personal brands for FMCG and consumer brand founders exclusively on Instagram, driving authority and audience growth.
- Generated 10M+ monthly views across client accounts by implementing a content strategy aligned with business goals.
- Leveraged the GAA framework (Growth, Authenticity, Authority) to create viral and authority-driven content.
- Helped founders establish thought leadership and build trust, resulting in increased inbound leads and partnerships.
- Developed a streamlined DM and content outreach system, generating high-ticket leads and closing premium deals.
Social Media Content Creator
Instagram
02.2024 - Current
- Grew two niche Instagram pages (English & Telugu) to 70K+ followers across platforms within 1 year.
- Created high-impact content on self-development, personal branding, and lifestyle, leveraging the GAA framework (Growth, Authenticity, Authority).
- Scaled Telugu account by addressing an underserved market with fashion and personal care content, driving high engagement.
- Developed a results-driven content strategy, optimizing for audience growth and retention across multiple demographics.
- Consistently delivered viral and authority-building content, positioning pages as go-to resources in their niches.
Student Mentor
Student Smeal Mentorship
State College
03.2024 - 12.2024
- Mentoring first-year business students with the university and curriculum
- Provided them with course plan and strategic academic plan
Founder
Edvo
Telangana
05.2023 - 05.2024
- Company Overview: Edvo Offers personalized guidance to students pursuing bachelor's degrees abroad, ensuring they have comprehensive and accurate information for a successful academic journey
- Spearheaded the establishment of the organization
- Conducted workshops at schools
- Provided expert advice as an educational consultant to optimize educational initiatives within the start-up, contributing to its growth and success
- Conducted dynamic workshops at schools, delivering engaging sessions about study abroad
- Edvo Offers personalized guidance to students pursuing bachelor's degrees abroad, ensuring they have comprehensive and accurate information for a successful academic journey
Memeber
CIES
State College
08.2023 - 12.2023
- Participated in various business activities like pitching, creating business models, etc
- Awarded for the best business short pitch contest
- Learned about entrepreneurship, marketing, and different business case studies, spoke about different company ideas, and shared important views
Intern
Man cop Remedies
Hyderabad
03.2022 - 04.2022
- Worked in the family business as an intern and Sent Invitations to the company staff for meetings
- Made PowerPoint presentations for the budget meeting and organized the meetings and conducted presentations
Volunteer and Fundraiser
The Handout Foundation
Telangana
06.2021 - 08.2021
- Fundraised for the education of poor children
- Awarded as the highest fundraiser
- Managed group meetings created marketing posters and engaged in digital marketing
- Conducted webinar regarding food nutrition awareness among people
- Organized a group to feed stray dogs along with picking up trash in our local community
Education
BBA - Marketing
Penn State University
State College05-2027
Skills
- Social media marketing
- Content creation
- Video production and editing
- Personal branding expertise
- Project management
- Sales skills
- Copywriting
Languages
English
Native/ Bilingual
Telugu
Native/ Bilingual
Hindi
Full Professional
Websites
Timeline
Co-Founder
Wassup Media Co
11.2024 - Current
Student Mentor
Student Smeal Mentorship
03.2024 - 12.2024
Social Media Content Creator
Instagram
02.2024 - Current
Memeber
CIES
08.2023 - 12.2023
Founder
Edvo
05.2023 - 05.2024
Intern
Man cop Remedies
03.2022 - 04.2022
Volunteer and Fundraiser
The Handout Foundation
06.2021 - 08.2021
BBA - Marketing
Penn State University
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