VARUN ARUN AVASTHI
Freemansburg,PA
Summary
Creative and data-driven Digital Marketing Specialist with over 3 years of experience in Meta ads, lead generation, and conversion-focused funnel optimization. Skilled in GA4, Shopify integrations, and ManyChat automation. Meta Certified with a strong track record of boosting engagement, building scalable campaigns, and driving measurable growth for digital brands.
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Overview
11
11
years of professional experience
1
1
Certification
Work History
Founder & Digital Marketing Head
Art Alchemy
08.2022 - 01.2025
- Launched high-ROI Meta ad campaigns using custom and lookalike audiences.
- Set up GA4, GTM, and Facebook Pixel for advanced tracking and optimization.
- Built high-converting Shopify pages using A/B testing and persuasive CTAs.
- Used ManyChat + IG comment triggers to run giveaways for lead gen.
- Managed a team of 8 and collaborated on AI-generated artwork content.
- Grew Instagram followers by 2,000 in 2 months through content with 50%+ hook rates.
Founder & Lead Instructor
String Theory Music Academy
06.2014 - 06.2022
- Trained over 50 students in guitar techniques, theory, and songwriting.
- Designed tailored curriculums to match student goals and skill levels.
- Managed daily operations and built long-term student engagement through personalized instruction.
Education
Diploma - Music Performance (Guitar Major)
Swarnabhoomi Academy of Music
01.2014
Skills
- Meta Ads (Facebook & Instagram)
- GA4 & Google Tag Manager
- Shopify Optimization & CRO
- ManyChat Automation
- Keyword Research & Web Content
- Campaign Strategy
- Performance Marketing
- Data Visualization (Excel)
- Copywriting (Rule-of-One)
- Team Collaboration & Leadership
Certification
- Meta Certified Digital Marketing Associate (2024)
- Google Analytics 4 Reports & GTM Basics – Udemy (2024)
Timeline
Founder & Digital Marketing Head
Art Alchemy
08.2022 - 01.2025
Founder & Lead Instructor
String Theory Music Academy
06.2014 - 06.2022
Diploma - Music Performance (Guitar Major)
Swarnabhoomi Academy of Music
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