Will Ball
Founder & CEO
Philadelphia
Summary
Entertainment executive with 20+ years of experience including representation, casting, client relations, and industry operations. Founder and CEO of a nationally recognized talent agency with over $1M in sales annually. Proven success building industry relationships, identifying emerging talent, negotiating agreements, and managing casting workflows. Extensive background collaborating with brands, producers, directors, and creative teams.
Overview
17
17
years of professional experience
Work History
Founder & CEO
Vie Model + Talent Agency
10.2016 - Current
- Lead all agency operations, overseeing $1M+ in annual revenue across talent representation, client services, and business development.
- Represent and manage the careers of 200+ models and actors, providing career guidance, contract negotiation, and limitless opportunities, both domestically and abroad.
- Create, maintain, and cultivate relationships with casting directors, producers, creative directors, photographers, brands, and agency partners worldwide.
- Source, evaluate, and develop emerging and established talent.
- Manage agency staff, overseeing performance, training, and operational workflows.
- Develop and execute marketing, branding, and recruitment strategies to attract talent and clients.
- Supervise invoicing, collections, talent payroll and financial operations to ensure efficient business performance.
Lifestyle Print Booking Agent
Sports + Lifestyle Unlimited
08.2015 - 09.2016
- Spearheaded a company rebrand, helping modernizing agency positioning and strengthen market presence.
- Represented models and actors for regional, national, and international print campaigns.
- Negotiated talent rates, usage terms, and contracts to maximize opportunities for both talent and company.
- Consistently met and exceeded booking goals through proactive talent submissions and client outreach.
- Evaluated talent marketability and advised on portfolio development, branding, and career strategy.
Senior Booker
Wilhelmina Philadelphia
10.2009 - 04.2015
- Represented and developed models and actors, providing career guidance, talent evaluation, and placement strategy across commercial, fashion, and entertainment markets.
- Auditioned, booked, and managed talent for regional and national campaigns, productions, and live events.
- Cultivated relationships with casting directors, producers, and creative directors.
- Scouted and referred talent for placement with Wilhelmina offices in New York, Los Angeles, and Miami.
- Collaborated with photographers, stylists, and makeup artists to develop talent portfolios and marketability.
Agent Assistant
Expressions Modeling and Talent Agency
01.2009 - 07.2009
- Conducted outreach to advertising agencies, creative directors, production companies, and marketing professionals to promote agency talent and services.
- Assisted agents in matching client needs with appropriate talent for commercial, print, promotional, and entertainment projects.
- Evaluated new talent through interviews, portfolio reviews, and photo shoot assessment.
Education
Bachelor of Arts - Broadcasting, Telecommunications, And Mass Media
Temple University
Philadelphia, PA 05.2001 -
Skills
- Talent Casting, Representation, & Development
- Client & Industry Relations
- Contract Negotiation
- Project Management
- SAG-AFTRA Regulations
- Team Leadership
- Casting Platforms (LA Casting, Breakdown Services, etc)
- Business Development
Timeline
Founder & CEO
Vie Model + Talent Agency
10.2016 - Current
Lifestyle Print Booking Agent
Sports + Lifestyle Unlimited
08.2015 - 09.2016
Senior Booker
Wilhelmina Philadelphia
10.2009 - 04.2015
Agent Assistant
Expressions Modeling and Talent Agency
01.2009 - 07.2009
Bachelor of Arts - Broadcasting, Telecommunications, And Mass Media
Temple University
05.2001 -