Summary
Overview
Work History
Education
Skills
Timeline
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Youssef Kromah

Youssef Kromah

Philadelphia

Summary

Dynamic and mission-driven Multimedia Strategist with over a decade of experience in digital communications, brand development, and community-centered media production. Adept at leading cross-functional campaigns, scaling social platforms, and crafting powerful narratives across visual, audio, and written formats. Known for blending creativity with strategy to engage diverse audiences and drive measurable growth. A thoughtful leader with a deep passion for public service, civic engagement, and cultural preservation.


Overview

10
10
years of professional experience

Work History

Director of Marketing

African Cultural Alliance of North America (ACANA)
01.2023 - Current
  • Increased website traffic from 15,000 to 31,000 monthly visits through targeted digital outreach
  • Boosted social media referrals by over 140% and expanded community reach
  • Produced engaging daily content across Facebook, Instagram, and TikTok
  • Launched ACANA’s first community-focused podcast and short-form video series
  • Managed live event coverage and post-production for ACANAFEST and city-wide initiatives
  • Led analytics-driven strategy to refine brand voice and audience engagement

Director of Marketing

United Mission Relief
01.2021 - 01.2023
  • Directed national multimedia campaigns for humanitarian relief and social impact initiatives
  • Produced content that increased monthly recurring donors and drove year-end fundraising success
  • Developed creative for Ramadan, Eid, and emergency campaigns with culturally relevant messaging
  • Oversaw multi-channel storytelling across web, social, and email platforms
  • Managed remote creative teams and collaborated with field offices across the U.S.

Senior Manager, Development & Communications

IMAN (Inner-City Muslim Action Network)
01.2019 - 01.2021
  • Spearheaded multimedia fundraising campaigns, breaking previous donation records
  • Built relationships with artists and influencers to amplify social justice initiatives
  • Designed visual content and video narratives for grant proposals and donor stewardship
  • Elevated public engagement through strategic cross-platform messaging

Marketing Coordinator

CEO Lawyer Personal Injury Law Firm
01.2016 - 01.2019
  • Led firm-wide digital rebranding, resulting in a 92% increase in audience engagement
  • Built a $2M revenue funnel through SEO-optimized content and paid ad strategy
  • Launched the CEO Lawyer Academy with digital campaigns during the COVID-19 pandemic
  • Managed creative direction, team workflows, and high-traffic social platforms

Education

Master of Arts - Arabic, Islamic Jurisprudence

Al-Azhar University
Cairo, Egypt
01.2018

B.A. - Business, Minor in Marketing

LaSalle University
Philadelphia, PA
01.2014

Skills

  • Social Media Strategy & Growth (Facebook, Instagram, TikTok, X)
  • Meta Ads Manager, Google Analytics, Email Automation
  • Podcast Production, Video Editing, Livestream Management
  • WordPress, ClickFunnels, G-Suite, SEO Optimization
  • Branding, Messaging, Digital Fundraising
  • Community Engagement, Storytelling, Event Promotion
  • Project management
  • Content creation
  • Sales expertise
  • Marketing campaign development
  • Analytics and SEO
  • Creative direction

Timeline

Director of Marketing

African Cultural Alliance of North America (ACANA)
01.2023 - Current

Director of Marketing

United Mission Relief
01.2021 - 01.2023

Senior Manager, Development & Communications

IMAN (Inner-City Muslim Action Network)
01.2019 - 01.2021

Marketing Coordinator

CEO Lawyer Personal Injury Law Firm
01.2016 - 01.2019

B.A. - Business, Minor in Marketing

LaSalle University

Master of Arts - Arabic, Islamic Jurisprudence

Al-Azhar University
Youssef Kromah