Youssef Kromah
Philadelphia
Summary
Dynamic and mission-driven Multimedia Strategist with over a decade of experience in digital communications, brand development, and community-centered media production. Adept at leading cross-functional campaigns, scaling social platforms, and crafting powerful narratives across visual, audio, and written formats. Known for blending creativity with strategy to engage diverse audiences and drive measurable growth. A thoughtful leader with a deep passion for public service, civic engagement, and cultural preservation.
Overview
10
10
years of professional experience
Work History
Director of Marketing
African Cultural Alliance of North America (ACANA)
Philadelphia, PA
01.2023 - Current
- Increased website traffic from 15,000 to 31,000 monthly visits through targeted digital outreach
- Boosted social media referrals by over 140% and expanded community reach
- Produced engaging daily content across Facebook, Instagram, and TikTok
- Launched ACANA’s first community-focused podcast and short-form video series
- Managed live event coverage and post-production for ACANAFEST and city-wide initiatives
- Led analytics-driven strategy to refine brand voice and audience engagement
Director of Marketing
United Mission Relief
Remote
01.2021 - 01.2023
- Directed national multimedia campaigns for humanitarian relief and social impact initiatives
- Produced content that increased monthly recurring donors and drove year-end fundraising success
- Developed creative for Ramadan, Eid, and emergency campaigns with culturally relevant messaging
- Oversaw multi-channel storytelling across web, social, and email platforms
- Managed remote creative teams and collaborated with field offices across the U.S.
Senior Manager, Development & Communications
IMAN (Inner-City Muslim Action Network)
Atlanta, GA
01.2019 - 01.2021
- Spearheaded multimedia fundraising campaigns, breaking previous donation records
- Built relationships with artists and influencers to amplify social justice initiatives
- Designed visual content and video narratives for grant proposals and donor stewardship
- Elevated public engagement through strategic cross-platform messaging
Marketing Coordinator
CEO Lawyer Personal Injury Law Firm
Atlanta, GA
01.2016 - 01.2019
- Led firm-wide digital rebranding, resulting in a 92% increase in audience engagement
- Built a $2M revenue funnel through SEO-optimized content and paid ad strategy
- Launched the CEO Lawyer Academy with digital campaigns during the COVID-19 pandemic
- Managed creative direction, team workflows, and high-traffic social platforms
Education
Master of Arts - Arabic, Islamic Jurisprudence
Al-Azhar University
Cairo, Egypt01.2018
B.A. - Business, Minor in Marketing
LaSalle University
Philadelphia, PA01.2014
Skills
- Social Media Strategy & Growth (Facebook, Instagram, TikTok, X)
- Meta Ads Manager, Google Analytics, Email Automation
- Podcast Production, Video Editing, Livestream Management
- WordPress, ClickFunnels, G-Suite, SEO Optimization
- Branding, Messaging, Digital Fundraising
- Community Engagement, Storytelling, Event Promotion
- Project management
- Content creation
- Sales expertise
- Marketing campaign development
- Analytics and SEO
- Creative direction
Timeline
Director of Marketing
African Cultural Alliance of North America (ACANA)
01.2023 - Current
Director of Marketing
United Mission Relief
01.2021 - 01.2023
Senior Manager, Development & Communications
IMAN (Inner-City Muslim Action Network)
01.2019 - 01.2021
Marketing Coordinator
CEO Lawyer Personal Injury Law Firm
01.2016 - 01.2019
B.A. - Business, Minor in Marketing
LaSalle University
Master of Arts - Arabic, Islamic Jurisprudence
Al-Azhar University