Zachary Barker
Reading,PA
Summary
Dynamic Sports Marketing Manager with a proven track record at Maurten, driving brand development and strategic partnerships. Expert in customer relationship management and skilled in implementing successful marketing strategies, achieving significant growth. Recognized for training teams and creating impactful events that enhance brand presence and community engagement.
Overview
9
9
years of professional experience
Work History
Sports Marketing Manager
Maurten US Corporation
04.2025 - Current
- Scout talent across endurance sport to join our athlete portfolio
- Negotiate contracts and marketing obligations with agents
Team Sales Lead
Maurten
08.2023 - Current
- Designed, managing and implementing team sales approach within collegiate and professional sports with consistent 2x + YOY growth
- Created and implementing NIL strategy by adding 7 Track & Field athletes to our portfolio including the men's NCAA record holder in the mile.
Marketplace Lead
Maurten
11.2021 - 08.2023
- Responsible for approximately 2x YOY growth within the region
- Implemented activation and expo strategy at Boston and New York City Marathon
General Manager
Fleet Feet West Reading
04.2017 - 10.2021
- Responsible for growing net sales by approximately 8% YOY
- Trained management team and created job responsibilities and store procedures
- Created local charitable event which Fleet Feet replicated on a national scale
Territory Manager
MBT
04.2016 - 04.2017
- Grow the MBT brand by servicing existing clients and prospecting new accounts
- Represent the brand at national trade shows
Education
MBA - Business
Liberty University
Lynchburg, VA05-2016
Bachelor of Science - Business Marketing
Liberty University
Lynchburg, VA05-2014
Skills
- Staff management
- Customer relationship management (CRM)
- Strategic planning
- Brand development
- Corporate communications
- Partnership development
- Marketing strategy development
Timeline
Sports Marketing Manager
Maurten US Corporation
04.2025 - Current
Team Sales Lead
Maurten
08.2023 - Current
Marketplace Lead
Maurten
11.2021 - 08.2023
General Manager
Fleet Feet West Reading
04.2017 - 10.2021
Territory Manager
MBT
04.2016 - 04.2017
MBA - Business
Liberty University
Bachelor of Science - Business Marketing
Liberty University
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