Summary
Overview
Work History
Education
Skills
Timeline
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Zachary Roberts

Harrisburg

Summary

Results-driven Account and Brand Manager with over 9 years of experience in consultative sales, customer relationship management, brand development, and marketing. Proven expertise in driving revenue growth, increasing market share, developing cross-functional teams, and executing strategic marketing programs within healthcare, CPG, and retail sectors. Adept at building long-term client relationships, leading negotiations, and leveraging data analytics to optimize business outcomes.

Overview

10
10
years of professional experience

Work History

Healthcare Account Manager

Grainger
08.2024 - Current
  • Manages over 35 major healthcare accounts, developing customized solutions that improve operational efficiency and patient care outcomes.
  • Responsible for building strategic relationships with key stakeholders, including healthcare leadership, purchasing departments, and clinical staff.
  • Analyze sales data and client metrics to identify growth opportunities, optimize procurement processes, and minimize costs.
  • Collaborates with cross-functional teams, including supply chain, logistics, and finance, to ensure service excellence.
  • Consistently meet and exceed sales targets while expanding Grainger’s market share within the healthcare sector.

Associate Brand Manager

The Hershey Company
01.2022 - 12.2023
  • Managed Hershey’s flagship snacking brands including Dipped Pretzels, Reese’s Animal Crackers, and bakery snacks with $40M+ in sales.
  • Led cross-functional teams across product development, supply chain, and marketing to drive innovation initiatives and go-to-market strategies.
  • Developed and executed advertising, promotions, pricing strategies, and retail sales initiatives to increase profitability and market share.
  • Conducted competitive analysis to identify white-space opportunities and develop new product concepts.

Customer Sales Executive

The Hershey Company
Hershey
01.2019 - 12.2022
  • Managed $35M+ in sales for convenience store and distributor accounts across Boston and New England.
  • Drove market share growth, controlled trade spend, reduced waste rates, and optimized supply chain processes.
  • Negotiated and secured 'Gold Standard' planogram placements across 900+ store locations, ensuring category management control.
  • Managed $4M national account (Applegreen), overseeing multi-state retail operations and expansion.

Retail Sales Representative

The Hershey Company
Hershey
01.2015 - 12.2019
  • Managed sales for 9 Wal-Mart and 14 Hy-Vee Food accounts across Iowa, Nebraska, and South Dakota.
  • Conducted store-level sales presentations, data-driven business reviews, and executed promotional strategies.
  • Utilized POS and Nielsen data to make actionable recommendations to drive revenue growth.
  • Achieved $2M in incremental sales growth over a 4-year period.

Education

Bachelor of Science - Political Science

Drexel University
Philadelphia, PA

Skills

  • B2B Development & Sales
  • Account Management
  • Strategic Planning
  • Data Analysis (IRI, Nielson, MSA)
  • Forecasting
  • Cross-Functional Team Leadership
  • Brand Development
  • Marketing Strategy

Timeline

Healthcare Account Manager

Grainger
08.2024 - Current

Associate Brand Manager

The Hershey Company
01.2022 - 12.2023

Customer Sales Executive

The Hershey Company
01.2019 - 12.2022

Retail Sales Representative

The Hershey Company
01.2015 - 12.2019

Bachelor of Science - Political Science

Drexel University

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Zachary Roberts