Summary

Overview

Work History

Education

Skills

Timeline

Ashley Mulligan

Mars

Summary

CRM & Lifecycle Marketing professional with 8+ years of experience driving retention, engagement, and revenue across DTC, B2B, and omnichannel environments. Owns email and SMS strategy end-to-end, including lifecycle development, segmentation, and automation.

Skilled in building data-driven customer journeys and scaling lifecycle programs across HubSpot, Klaviyo, and Recharge to improve performance and customer experience.

Overview

years of professional experience

Work History

Marketing Email & Automation Specialist

Armstrong World Industries

02.2023 - Current

Own the email and SMS marketing strategy and calendar, aligning lifecycle, campaign, and promotional communications with broader business goals across product launches, events, and sales initiatives
Build and scale SMS marketing strategy, driving list growth and supporting revenue through promotional and behavioral messaging
Develop and optimize customer lifecycle journeys, including welcome, post-purchase, abandoned cart, and re-engagement flows across HubSpot and Klaviyo
Lead segmentation strategy and audience targeting, ensuring personalized messaging that enhances engagement and minimizes over-communication
Manage end-to-end email production, coordinating across content, creative, sales, and digital teams for successful briefing, QA, and deployment
Analyze campaign and lifecycle performance to identify trends and optimize messaging, improving engagement and conversion metrics
Support the development and rollout of email templates and best practices, improving consistency, accessibility, and performance across campaigns
Support a multi-million dollar revenue channel through email marketing initiatives

Consumer Engagement Manager

Tailored Pet

11.2019 - 01.2023

Recruited as a core member of the launch team for a direct-to-consumer personalized dog food startup backed by $20MM+ in private equity investment
Developed customer lifecycle strategy, incorporating email journeys, retention initiatives, and loyalty programs, contributing to $3.5MM+ in annual revenue
Partnered cross-functionally to design and optimize the customer experience across touchpoints, leveraging data and personalization to improve engagement and retention
Supported email marketing strategy and lifecycle flow development (welcome, post-purchase, re-engagement), collaborating on creative direction and performance optimization
Executed promotional strategy and discount programs to enhance customer acquisition and repeat purchase behavior
Utilized platforms including Shopify Plus, Klaviyo, Recharge, Yotpo, and Gorgias to support lifecycle marketing and customer experience initiatives

Omni Channel Customer Marketing Lead - P

J.M. Smucker (Ainsworth Pet Nutrition)

05.2017 - 11.2019

Supported execution of $20M+ consumer promotion programs, contributing to 40–50% YoY growth of a leading DTC pet brand
Integrated omnichannel marketing and customer engagement strategies across retail and digital channels
Analyzed campaign performance, identified trends and optimization opportunities to enhance ROI and efficiency
Managed cross-functional workflows and timelines, ensuring successful campaign execution

Marketing Content Specialist

Dick’s Sporting Goods

03.2015 - 05.2017

Led cross-functional planning meetings to coordinate marketing initiatives and improve execution efficiency
Ensured accuracy of marketing content across campaigns, supporting consistent brand messaging and customer experience
Managed email marketing calendar and campaign execution, ensuring alignment across digital and retail channels

Assistant Buyer

Dick's Sporting Goods, Inc

11.2013 - 03.2015

Managed vendor relationships and supported merchandising strategy, optimizing sales and inventory performance
Partnered with cross-functional teams to execute promotions and in-store marketing initiatives, enhancing customer engagement and sales
Assisted in selecting merchandise based on market trends and customer preferences.
Collaborated with suppliers to negotiate pricing and delivery schedules effectively.