Hi, I’m
Jimena Zebede González
Panama City
Summary
Communications and Marketing professional with more than five years of experience leading strategic communications, public relations, stakeholder engagement, content development, event management, and institutional positioning initiatives across government, nonprofit, and institutional environments. Experienced in developing communication strategies, managing multi-channel campaigns, coordinating high-profile events, producing executive-level communication materials, and strengthening organizational visibility and reputation. Fluent in English and Spanish.
Overview
11
years of professional experience
Work History
Reef Restoration Panama
Strategic Communications & Marketing Manager
01.2026 - Current
Job overview
- Developed comprehensive marketing and communication plans to support visibility initiatives and drive fundraising efforts.
- Developed and managed comprehensive content strategies for educational campaigns, optimizing digital presence on social media and institutional platforms.
- Produced impactful sponsorship proposals and corporate presentations that fostered new partnerships. Delivered high-quality communication assets and partnership materials that enhanced stakeholder engagement. Achieved successful collaboration through the creation of tailored corporate presentations and sponsorship proposals.
- Managed coordination of stakeholder engagement activities to support community outreach programs and cultivate strategic partnerships.
- Supervised creation and implementation of branding initiatives alongside the development of comprehensive marketing and communication materials.
- Developed comprehensive strategies for event planning and public presentations to foster stakeholder involvement and awareness.
- Evaluated campaign results to uncover areas for optimizing reach, engagement, and overall organizational effectiveness.
- Collaborated with stakeholders to implement marine conservation programs and protect marine ecosystems.
Office of the Comptroller General of the Republic of Panama
Executive Assistant to the Director of Auditing
06.2022 - 05.2025
Job overview
- Collaborated with senior leadership to enhance operational efficiency and strategic initiatives within the auditing directorate.
- Facilitated collaboration on institutional projects and cross-departmental initiatives to enhance operational efficiency.
- Authored detailed executive reports and technical documentation, providing essential insights for strategic decision-making processes.
- Streamlined information exchange between leadership and operational teams to support strategic initiatives.
- Monitored and coordinated high-priority requests while tracking project execution timelines.
- Implemented strategies for process improvement, contributing to overall operational efficiency.
Authority for Micro, Small and Medium Enterprises
Public Relations Coordinator
07.2020 - 06.2022
Job overview
- Coordinated efforts in planning and executing public relations initiatives to strengthen institutional relationships and outreach.
- Managed coordination of nationwide awareness initiatives, leveraging both traditional and digital media to maximize outreach.
- Created targeted communication materials and promotional content, enhancing institutional messaging for a wide range of audiences.
- Coordinated press conferences and public events to enhance stakeholder engagement and communication.
- Engaged with media outlets and vendors to optimize promotional efforts and increase program visibility.
- Collaborated on projects aimed at reinforcing public perception and effective communication.
- Implemented strategic multichannel campaigns, focusing on entrepreneurship and small business development.
Ministry of the Presidency
Communications & Public Relations Assistant
09.2019 - 07.2020
Job overview
- Crafted targeted communication plans to support outreach efforts for government programs and national initiatives.
- Designed and executed press releases, media materials, speeches, and digital content to support public relations initiatives.
- Managed institutional outreach efforts and official event protocols to strengthen community relations.
- Collaborated on media relations and executive communication projects, ensuring alignment with corporate messaging.
- Designed and produced comprehensive communication materials that addressed the needs of senior government officials.
- Developed and executed strategies for public engagement and visibility initiatives to promote organizational presence.
Belleville Shop
Store Administrator
01.2015 - 12.2016
Job overview
- Administered store operations, focusing on delivering high-quality customer service and precise inventory control.
- Developed and implemented promotional activities and sales initiatives to attract new customers.
- Directed administrative functions and monitored performance metrics to ensure operational excellence.
- Ensured exceptional service quality and maintained strong customer relationships to enhance satisfaction.
Education
Quality Leadership University
Bachelor of Arts from Communication Arts
01.2021
Florida State University Panama
Advanced English Academic Program
01.2016
Nuestra Señora de los Ángeles School
High School Diploma from Commerce
01.2014
Skills
- Strategic Communications
- Public Relations
- Marketing Strategy
- Corporate Communications
- Stakeholder Engagement
- Brand Management
- Content Development
- Event Management
- Media Relations
Tools And Platforms
- Microsoft Office Suite
- Canva
- Meta Business Suite
- Meta Ads Manager
- CapCut
- TikTok Creative Tools
- Google Workspace
Timeline
Strategic Communications & Marketing Manager
Reef Restoration Panama
01.2026 - Current
Executive Assistant to the Director of Auditing
Office of the Comptroller General of the Republic of Panama
06.2022 - 05.2025
Public Relations Coordinator
Authority for Micro, Small and Medium Enterprises
07.2020 - 06.2022
Communications & Public Relations Assistant
Ministry of the Presidency
09.2019 - 07.2020
Store Administrator
Belleville Shop
01.2015 - 12.2016
Quality Leadership University
Bachelor of Arts from Communication Arts
Florida State University Panama
Advanced English Academic Program
Nuestra Señora de los Ángeles School
High School Diploma from Commerce