Jimena Zebede González
Panama City,Panama
Summary
Communications and Marketing professional with more than five years of experience leading strategic communications, public relations, stakeholder engagement, content development, event management, and institutional positioning initiatives across government, nonprofit, and institutional environments. Experienced in developing communication strategies, managing multi-channel campaigns, coordinating high-profile events, producing executive-level communication materials, and strengthening organizational visibility and reputation. Fluent in English and Spanish.
Overview
7
7
years of professional experience
Work History
Strategic Communications & Marketing Manager
Reef Restoration Panama
Panama City
01.2026 - Current
- Lead the organization's communications and marketing strategy, aligning visibility initiatives with institutional and fundraising objectives.
- Manage digital presence, content planning, and educational campaigns across social media and institutional platforms.
- Develop sponsorship proposals, corporate presentations, partnership materials, and communication assets.
- Coordinate stakeholder engagement activities, community outreach programs, and strategic partnerships.
- Oversee branding initiatives and the development of marketing and communication materials.
- Plan and execute events, presentations, and public engagement initiatives.
- Monitor campaign performance and identify opportunities to improve reach, engagement, and organizational impact.
- Marine Conservation Nonprofit Organization
Executive Assistant to the Director of Auditing
Office of the Comptroller General of the Republic of Panama
Panama City
06.2022 - 05.2025
- Provided strategic and operational support to senior leadership within the Directorate of Auditing.
- Coordinated institutional projects and cross-functional initiatives involving multiple departments.
- Prepared executive reports, technical documentation, and decision-support materials.
- Facilitated communication between leadership and operational teams.
- Managed high-priority requests and monitored project execution timelines.
- Supported process improvement initiatives and organizational efficiency efforts.
Public Relations Coordinator
Authority for Micro, Small and Medium Enterprises
Panama City
07.2020 - 06.2022
- Supported the planning and execution of institutional communication and public relations strategies.
- Coordinated nationwide awareness campaigns across traditional and digital channels.
- Developed communication materials, promotional content, and institutional messaging for diverse audiences.
- Organized press conferences, public events, and stakeholder engagement activities.
- Collaborated with media outlets, vendors, and strategic partners to maximize program visibility.
- Assisted in strengthening the institution's public image and communication efforts.
- Supported multichannel campaigns promoting entrepreneurship and small business development initiatives.
Communications & Public Relations Assistant
Ministry of the Presidency
Panama City
09.2019 - 07.2020
- Supported communication strategies for government programs and national initiatives.
- Developed press releases, media materials, speeches, and digital content.
- Coordinated official events, protocol activities, and institutional outreach efforts.
- Assisted with media relations and executive communication projects.
- Prepared communication materials for senior government officials.
- Supported public engagement and visibility initiatives.
Store Administrator
Belleville Shop
Panama City
01.2015 - 12.2016
- Managed daily store operations, customer service, and inventory control.
- Coordinated promotional activities and sales initiatives.
- Supervised administrative processes and operational performance.
- Maintained customer relationships and service quality standards.
Education
Bachelor of Arts - Communication Arts
Quality Leadership University
Panama City, 801.2021
Advanced English Academic Program - undefined
Florida State University Panama
01.2016
High School Diploma - Commerce
Nuestra Señora de los Ángeles School
01.2014
Skills
- Strategic Communications
- Public Relations
- Marketing Strategy
- Corporate Communications
- Stakeholder Engagement
- Brand Management
- Content Development
- Event Management
- Media Relations
- Microsoft Office Suite
- Canva
- Meta Business Suite
- Meta Ads Manager
- CapCut
- TikTok Creative Tools
- Google Workspace
Tools And Platforms
- Microsoft Office Suite
- Canva
- Meta Business Suite
- Meta Ads Manager
- CapCut
- TikTok Creative Tools
- Google Workspace
Timeline
Strategic Communications & Marketing Manager
Reef Restoration Panama
01.2026 - Current
Executive Assistant to the Director of Auditing
Office of the Comptroller General of the Republic of Panama
06.2022 - 05.2025
Public Relations Coordinator
Authority for Micro, Small and Medium Enterprises
07.2020 - 06.2022
Communications & Public Relations Assistant
Ministry of the Presidency
09.2019 - 07.2020
Store Administrator
Belleville Shop
01.2015 - 12.2016
Advanced English Academic Program - undefined
Florida State University Panama
High School Diploma - Commerce
Nuestra Señora de los Ángeles School
Bachelor of Arts - Communication Arts
Quality Leadership University