Jody Delehanty
Philadelphia
Summary
Director-level healthcare strategist with over 9 years of experience in developing and implementing data-driven engagement platforms for pharmaceutical and medical device brands, particularly in cardiovascular disease. Expertise in leading cross-functional initiatives that enhance patient identification, referral, and access within complex healthcare systems. Skilled in pilot design, stakeholder alignment, performance measurement, and translating clinical insights into scalable programs that achieve behavior change and measurable results.
Overview
8
8
years of professional experience
Work History
Director, Engagement Strategy
NEON, An Omnicom Health Company (IPG Health)
New York
05.2021 - Current
- Serve as primary strategic advisor to senior stakeholders, shaping enterprise-level decisions through data-driven insights and a clear point of view on care pathway optimization
- Own end-to-end strategy, design, and execution for a high-impact portfolio of pharmaceutical and cardiovascular clients, accountable for long-term vision, prioritization, and performancre across multiple workstreams
- Lead development of pilot programs to enhance patient identification and evaluation within cardiovascular care pathways, with defined success and learning metrics to inform scale
- Translate market research and real-world data into actionable engagement strategies addressing prevention and treatment challenges
- Design measurement frameworks and KPIs to assess program impact, inform optimization, and support executive decision-making
- Coordinate cross-functional teams across strategy, analytics, creative and account, as well as external partners, to deliver integrated, scalable solutions
- Champion adoption of AI-enabled and technology-forward approaches to improve efficiency, insight generation, and strategic rigor across teams
- Build and mentor high-performing teams by empowering ownership and modeling enterprise-level thinking
Strategist
BioPharm Communications
New Hope
09.2017 - 05.2021
- Supported strategy development and execution of multi-channel engagement programs for pharmaceutical brands, aligned to brand imperatives and broader healthcare system dynamics
- Partnered with senior leadership to define strategic objectives, success metrics, and learning agendas for campaigns and pilot initiatives
- Conducted market research, competitive analysis, and customer segmentation to identify unmet needs, white-space opportunities, and barriers to adoption
- Developed patient and provider journey frameworks to inform targeting, messaging, and channel strategy across the continuum of care
- Contributed to client-facing strategy presentations and POVs, translating complex insights into clear, actionable recommendations
Education
Bachelor of Science - Marketing
Delaware Valley University
Doylestown, PA05.2017
Associate of Arts - Business Administration
Bucks County Community College
Newtown, PA05.2015
Skills
- Engagement strategy
- Strategic planning
- Program and platform design
- Behavior change strategy
- Cardiovascular disease strategy
- Market research and analytics
- Performance measurement & KPI development
- Cross-functional collaboration & leadership
- Healthcare integration
- Executive advisory
Timeline
Director, Engagement Strategy
NEON, An Omnicom Health Company (IPG Health)
05.2021 - Current
Strategist
BioPharm Communications
09.2017 - 05.2021
Bachelor of Science - Marketing
Delaware Valley University
Associate of Arts - Business Administration
Bucks County Community College