MONICA DE LEON

• Manage and grow key accounts across Panama, Colombia, Central America, and the Caribbean.
• Develop and maintain strong client relationships, ensuring high levels of customer satisfaction and retention.
• Identify new business opportunities and drive sales growth within assigned territories.
• Coordinate with cross-functional teams to deliver tailored solutions to clients.
• Monitor market trends and competitor activity to inform strategic planning.

• Led the creation and development of the brand, defining its visual identity and overall branding strategy.
• Coordinated marketing campaigns across digital platforms, enhancing brand visibility.
• Collaborated with internal teams to position the brand effectively in the market.

- Responsible for organizational growth through CRM and

marketing strategies.

- Boosted client retention by 30% by identifying and maximizing

sales opportunities; working actively in client retention strategies.

- Overseeing digital marketing campaigns and strategies

• Focused on acquiring and managing potential clients while effectively overseeing and nurturing existing client relationships through efficient CRM strategies.
• Responsibilities centered on client retention.

• Managed the execution of several high-profile projects in Panama, overseeing all phases from initiation to completion.
• Managed supplier relations, production, site visits, and supervision.

• Acquired and managed clients for a restaurant application to be launched by the advertising agency.
• Direct engagement with owners and management of over 70 restaurants.